EL RINCÓN
Branding and advertising for tapas bar
El Rincon is a tapas bar in Alhama de Murcia that lives up to its name being located in a privileged corner of the town centre where, like a good perfume, the space is reduced but the flavour of its dishes is extraordinary. With them we have had the pleasure of developing different advertising and graphic design elements to give them presence and show themselves to the public.
What work have we done for El Rincón?
Branding
Adversiting
Social Media
Adversiting – Posters
Our history with El Rincón began when we worked on different posters for the local bus shelters highlighting the personality of the bar dedicated to tapas.
Branding – Graphic design
We also designed the menu following the same line of illustrations that we developed for the mupi.
The quality of their dishes is such that in 2022 they received the Sartén Award for best tavern. We were very proud to make sure that it was visible to everyone, developing a small vinyl that could be placed on the door of the premises.
Social media – Instagram filter
At Otro Concepto we also dare with augmented reality! We put it into practice with the cards we designed for El Rincón, which opens an Instagram effect that, when reading the card, reproduces a sequence in which the illustrated protagonists, present both on the menu and on the mupi signage, have a dialogue with a light-hearted tone about some of the dishes on the menu.
