Summer campaign for a fragrance store

Darome, a home fragrance store, approached Otro Concepto to develop its summer campaign to promote its most relevant products for both its website and its two physical stores located in Murcia and Alhama de Murcia.


What work have we done for D'Arome?



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Branding – Graphic Design

We designed a card to be included in their packaging, enhancing the unboxing experience.

We used a gradient that conveys the feeling of the night closing in. Through the color range based on pastel hues, we aimed to evoke the freshness of a summer night and convey elegance.

Adversiting – Banner

Thus, for the web slider, we created these illustrations representing their humidifiers, diffusers, essence burners, and reed diffusers… maintaining a consistent aesthetic throughout the campaign.

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Throughout the entire work process with CRALEO, we were also able to create specific images for their website to showcase their origins, team, and commitment.

Following the aesthetic line and values shared by all branding elements, these images were developed to blend tradition and innovation, bringing a sense of freshness, much like the rest of the campaign.