VENDI ALAMO
Advertising for a water dispenser and vending machine distribution company
Vendi Alamo is a water dispenser and vending machine distribution company based in Fuente Alamo, in the Region of Murcia.
When it approached Otro Concepto, it already had a defined graphic image and was looking to add value to its water dispensers. Until that point, the company had focused more on its coffee and vending machines.
What work have we done for Vendi Alamo?
Lettering
Adversiting
Social Media
Web
Lettering
To enhance the presence and value of their water dispensers, various shades of blue were introduced in the initial creatives developed for advertising across different media. However, it was with the vehicle branding that a distinctive style was solidified.
The presence of waves in different shades of blue accompanies the branding on most occasions, along with the familiar image and the “try me for free” water droplet.
Adversiting – Signage
As a sponsor of the Totana Youth Football Club, various posters have been created for the fences of the football fields, as well as small images for advertising in event programs. These designs already follow the style established by the vehicle branding. The same applies to the Roll Up banners designed for their events and promotions.
Social Media
Social media is a powerful channel for dissemination and advertising, perfect for launching campaigns to increase visibility and expand your customer base. With this intention, we have created various resources such as images for posting promotions for new clients or even contests. We also incorporated different videos, whether through static images or by editing various videos provided by the client.
Web design
Vendi Alamo initially had an online presence through Google Sites. Otro Concepto created a ‘One Page’ website for them using WordPress.
The website maintains the family and waves imagery, aligning with the aesthetic of previously designed elements. The water section is dominated by the color blue, which transitions to brown when moving to the coffee section.
