Branding – Logo Evolution

We updated Infolínea’s logo on the occasion of its 30th anniversary. The redesign preserves the original essence while improving readability, simplicity, and digital adaptability.
The new symbol maintains recognizability, but now breathes better on screen, feels more contemporary, and adapts smoothly to social media, websites, and promotional formats.

Social Media – Post Templates

We designed a set of editable Canva templates to support the daily publication of news, opinions, and events.
The goal was to provide the team with visual tools that are consistent, clear, and aligned with their editorial style—while ensuring agility and autonomy.
The design preserves the newspaper’s identity and allows headlines to stand out instantly with a clean yet recognizable graphic language.

Social Media – Highlight Covers

We created a series of custom icons to organize Instagram Highlights in line with Infolínea’s visual identity.
Each icon represents a key category—from sports to social events or special campaigns—helping to maintain clear, visually structured, and professional navigation.

Training – Canva

We delivered a practical training session so that the Infolínea team could edit and adapt the templates directly using Canva.
The aim was to empower them to update their posts with agility and consistency, without requiring prior design knowledge.
The session covered editing text, changing images, using brand colors, and creating templates for different content types.

Web Design – Ad Layout Optimization

We were asked to intervene on Infolínea’s website (originally designed by GconDigital) to improve the placement and visibility of advertising spaces.
We redesigned the visual hierarchy of the banner section and implemented technical adjustments to ensure smoother integration with editorial content across different screen types.
The result is a cleaner, more organized browsing experience that enhances readability in relation to ad banners.