CRALEO
Branding and advertising for food products
CRALEO is a company of artisan food products from Murcia that has been committed to its customers since 1962 to offer the best products. Its product CRALEO, the result of its past, fuses past and present, flavour and health.
What work have we done for Craleo?
Branding
Marketing
Branding – Logo
Along with the novelty of their products, they came to Otro Concepto to renew their image so that it would be in tune with their current personality. Thus, for the development of their logo we opted for a more minimalist vision with only two colours: red and black; and a friendly and friendly typography that under a more modern look still retains part of its essence.
Adversiting – Packaging
After developing the new CRALEO logo we designed labels for their packaging. These were made on a craft paper background to connect them with all their traditional part.
Later we developed a more evolved doypack packaging for a more modern public. We created a style that we adapted to the 4 types of CRALEO (original, cereals, sweet and spicy) so that each one has its own identity.
In the same way we created their business cards. In the design we have opted, as with your product, to maintain tradition and combine it with the most modern modern trends. We keep the craft background as in the labels of their products and we go for simplicity.
Marketing – Banners
Throughout the whole process of working with CRALEO, we were also able to create specific images for their website to talk about their origins, team and commitment.
Following the aesthetic line and values shared by all the elements of the branding, we developed this type of images that, like the rest, fuses tradition and novelty, bringing freshness.
