ASIC INFRAESTRUCTURAS
Brand identity for a construction and infrastructure company
ASIC Infraestructuras partnered with Otro Concepto to launch itself on the market as a brand that stands out in building, infrastructure, and technical services—specialists in creating functional spaces tailored to people’s needs.
What have we done for ASIC Infraestructuras?
Branding
Signage
Web
Social Media
Branding – Logo Design
The visual identity had to be solid, relevant, and stand out in the industry.
To achieve that, we used the color yellow (commonly associated with construction) to make the design eye-catching, paired with a typeface using negative space to convey a technical image.
Branding – Graphic Design
Over time, we’ve developed various creative assets to support both the brand and the presentation of its work.
We professionalized their workwear by incorporating their visual identity, giving it strength and consistency. Additionally, in collaboration with Lorenzo Fotógrafo, we conducted several photo sessions to create high-quality material for their website.
Signage
Social media is a powerful tool for outreach and promotion, perfect for launching campaigns to increase visibility and expand their client base.
With this goal, we developed various assets—such as promotional images for posts targeting new clients or contests—as well as videos, either using still images or edited video footage provided by the client.
Web Design
We handled the entire web development process from start to finish, aligning it with the brand’s visual aesthetic.
On the website, images take center stage to properly showcase their work. In addition to sharing information and contact details, the site includes a substantial dossier section.
