MARIA POLO
Branding for a Technical Architect
María Polo is a technical architect and designer from the Region of Murcia who needed branding to start her independent career under her own name.
What work have we done for María Polo?
Branding
Branding – Logo design
Inspired by her meticulous, detail-oriented, and methodical personality, we designed a logo using patterns reminiscent of traditional encaustic tiles, reflecting both a mathematical mindset and an artistic sensibility.
We developed three different icons to be used interchangeably, paired with a typeface that balances technical precision with a sense of approachability.
Branding – Graphic Design
For the design of her business cards, we focused on her visual identity. We created three different patterns based on each of the icons and incorporated them as design elements on kraft paper to convey a sense of warmth and connection to nature.
In the same way, we used these patterns across other materials, such as her client record sheets.
