DINAMIC CALZADOS
Branding for a footwear factory
Dinamic is one of our longest-standing clients, having worked with Otro Concepto since the company’s inception in 2007. Throughout these years, we have had the opportunity to develop the branding for this wholesale footwear factory at various levels.
What work have we done for Dinamic Calzados?
Branding
Lettering
Web
Branding – Logo and naming
One of the first projects we carried out with Dinamic was to evolve their logo. While retaining graphic elements such as the Canadian leaf and the world globe, we separated ‘Dinamic Calzados’ (the company) from ‘Koyuk’ (their registered brand), ensuring that even when used together, Dinamic takes on a more prominent role. Thus, we opted for a friendlier typography and defined a specific Pantone for their corporate color, with their green being 356C.
Branding – Stationery
Following the same aesthetic line used in the logo, we created various business cards that have undergone adaptations over the years according to the client’s needs.
Branding – Catalog
The distinctive feature of this footwear factory is that it allows customers to customize its components: type of fabric, color, sole material, and more. Each time a customer selects the specifications for the model, Dinamic creates a sample and sends it to the customer. Following this process, a photographic sample is collected, which is then edited and optimized by Otro Concepto to ensure proper internal classification in the company’s quality process.
Similarly, due to the international fair disruptions caused by the 2020 lockdown, an alternative method of showcasing products to clients had to emerge. This has been accomplished through a digital catalog featuring all models for the winter and summer seasons. These catalogs are accompanied by a color and fabric chart, allowing the customer to choose and customize their desired model.
Lettering
Faced with the need to guide visitors upon their arrival at their offices on the procedures for entry, there was a demand for a series of small signs indicating how to proceed. These signs provide instructions on which door to enter, which buzzer to press, or even the availability schedule.
Additionally, the large sign on the building facade featuring the current graphic image was updated to reflect the latest visual identity.
Web design
One of our most recent projects involved creating their website. It is a ‘one page’ design, meaning all the information is on a single page without separate architectures. We chose this design as it is considered a presence and contact website since their catalogs are private for the season and cannot be displayed publicly.
