{"id":8996,"date":"2023-10-09T09:33:38","date_gmt":"2023-10-09T09:33:38","guid":{"rendered":"https:\/\/otroconcepto.com\/?post_type=project&p=8996"},"modified":"2025-05-26T12:32:40","modified_gmt":"2025-05-26T12:32:40","slug":"vendi-alamo-advertising-for-a-water-dispenser-and-vending-machine-distribution-company","status":"publish","type":"project","link":"https:\/\/otroconcepto.com\/en\/project\/vendi-alamo-advertising-for-a-water-dispenser-and-vending-machine-distribution-company\/","title":{"rendered":"VENDI ALAMO – Advertising for a water dispenser and vending machine distribution company"},"content":{"rendered":"

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VENDI ALAMO<\/h1>\n
\n

Advertising for a water dispenser and vending machine distribution company<\/span><\/h3>\n<\/blockquote>\n

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Vendi Alamo is a water dispenser and vending machine distribution company based in Fuente Alamo, in the Region of Murcia.<\/p>\n

When it approached Otro Concepto, it already had a defined graphic image and was looking to add value to its water dispensers. Until that point, the company had focused more on its coffee and vending machines.<\/span><\/p>\n

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module_alignment=”center” custom_padding=”0px||0px||true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”17%” sticky_position_tablet=”none” sticky_position_phone=”none” sticky_position_last_edited=”on|phone” global_colors_info=”{}” width__sticky_enabled=”on|desktop” background__sticky_enabled=”on|desktop” background_color__sticky=”#f4f4f4″ background_enable_color__sticky=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”What work have we done for Vendi Alamo?” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#ffffff” image_icon_background_color=”#919191″ icon_placement=”left” image_icon_width=”36px” content_max_width=”979px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” image_icon_width_tablet=”36px” image_icon_width_phone=”48px” image_icon_width_last_edited=”on|phone” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|desktop” admin_label=”Anuncio” _builder_version=”4.23″ _module_preset=”default” header_level=”h3″ header_font=”Montserrat||||||||” header_font_size=”38px” image_icon_custom_padding=”8px|8px|8px|8px|false|false” image_icon_custom_padding_tablet=”8px|8px|8px|8px|false|false” image_icon_custom_padding_phone=”25px|25px|25px|25px|false|false” image_icon_custom_padding_last_edited=”on|phone” text_orientation=”center” custom_margin=”||12px|||” custom_margin_tablet=”” custom_margin_phone=”12px||12px||false|false” custom_margin_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|phone” icon_font_size=”36px” use_circle=”on” global_colors_info=”{}” 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overflow-x__hover_enabled=”on|desktop” overflow-y__hover_enabled=”on|desktop” overflow-x__hover=”visible” overflow-y__hover=”visible” background_color__hover=”rgba(0,0,0,0)” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]<\/p>\n

Lettering<\/h2>\n

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Adversiting<\/h2>\n

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Social Media<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”|||0px|false|false” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ header_text_color=”#ffffff” header_2_font=”Montserrat||||||||” header_2_font_size=”29px” header_3_font=”Montserrat||||||||” header_3_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” height=”42px” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”|-9px||||” custom_padding=”10px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}” overflow-x__hover_enabled=”on|desktop” overflow-y__hover_enabled=”on|desktop” overflow-x__hover=”visible” overflow-y__hover=”visible” background_color__hover=”rgba(0,0,0,0)” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]<\/p>\n

Web<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” width=”92%” max_width=”92%” module_alignment=”center” custom_margin=”1px||1px||true|false” custom_margin_tablet=”30px||30px||true|false” custom_margin_phone=”2px||2px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”25px||4px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”2560px” custom_margin=”-26px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”28px” text_line_height=”1.8em” header_2_font=”Montserrat||||||||” header_2_font_size=”42px” header_2_line_height=”1.7em” hover_enabled=”0″ text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”30px” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”45px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Lettering<\/h2>\n

To enhance the presence and value of their water dispensers, various shades of blue were introduced in the initial creatives developed for advertising across different media. However, it was with the vehicle branding that a distinctive style was solidified.<\/p>\n

The presence of waves in different shades of blue accompanies the branding on most occasions, along with the familiar image and the “try me for free” water droplet.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dss_masonry_gallery images=”11438,11436″ title_in_lightbox=”on” columns=”2″ gutter=”100″ use_overlay=”off” columns_tablet=”2″ columns_phone=”1″ columns_last_edited=”on|tablet” _builder_version=”4.24.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” width=”92%” max_width=”92%” module_alignment=”center” custom_margin=”1px||1px||true|false” custom_margin_tablet=”30px||30px||true|false” custom_margin_phone=”2px||2px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”25px||4px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”2560px” custom_margin=”-26px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”28px” text_line_height=”1.8em” header_2_font=”Montserrat||||||||” header_2_font_size=”42px” header_2_line_height=”1.7em” custom_margin=”||-21px|||” hover_enabled=”0″ text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”30px” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”45px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Adversiting – Signage<\/h2>\n

As a sponsor of the Totana Youth Football Club, various posters have been created for the fences of the football fields, as well as small images for advertising in event programs. These designs already follow the style established by the vehicle branding. The same applies to the Roll Up banners designed for their events and promotions.<\/span><\/p>\n

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Adversiting – Campaign<\/h2>\n

For the launch of a new ultra-filtration water dispenser, we developed a versatile advertising concept adaptable to various formats, including emails and website pop-ups.<\/p>\n

Following the client’s brand identity and highlighting the product\u2019s key features, we created a visual campaign specifically tailored to its target audience: offices and businesses. The proposal conveys a sense of professionalism, freshness, and reliability, aligning with the brand\u2019s values and market needs.<\/p>\n

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Social Media<\/h2>\n

Social media is a powerful channel for dissemination and advertising, perfect for launching campaigns to increase visibility and expand your customer base. With this intention, we have created various resources such as images for posting promotions for new clients or even contests. We also incorporated different videos, whether through static images or by editing various videos provided by the client.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dss_masonry_gallery images=”11426,11424,11422″ title_in_lightbox=”on” columns=”3″ gutter=”100″ use_overlay=”off” columns_tablet=”2″ columns_phone=”1″ columns_last_edited=”on|tablet” _builder_version=”4.24.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” width=”92%” max_width=”92%” module_alignment=”center” custom_margin=”1px||1px||true|false” custom_margin_tablet=”30px||30px||true|false” custom_margin_phone=”2px||2px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”25px||4px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”2560px” custom_margin=”-26px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”28px” text_line_height=”1.8em” header_2_font=”Montserrat||||||||” header_2_font_size=”42px” header_2_line_height=”1.7em” custom_margin=”||-21px|||” hover_enabled=”0″ text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”30px” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”45px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Web design<\/h2>\n

Vendi Alamo initially had an online presence through Google Sites. Otro Concepto created a ‘One Page’ website for them using WordPress.<\/p>\n

The website maintains the family and waves imagery, aligning with the aesthetic of previously designed elements. The water section is dominated by the color blue, which transitions to brown when moving to the coffee section.<\/p>\n

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VENDI ALAMO Advertising for a water dispenser and vending machine distribution company Vendi Alamo is a water dispenser and vending machine distribution company based in Fuente Alamo, in the Region of Murcia. When it approached Otro Concepto, it already had a defined graphic image and was looking to add value to its water dispensers. Until […]<\/p>\n","protected":false},"author":1,"featured_media":8857,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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VENDI ALAMO<\/h1>

Publicidad para empresa de distribuci\u00f3n de dispensadores de agua y m\u00e1quinas de vending<\/h3><\/blockquote>

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Vendi Alamo es una empresa de distribuci\u00f3n de fuentes de agua y m\u00e1quinas expendedoras tanto para empresas como particulares con sede en Fuente Alamo, en la Regi\u00f3n de Murcia.<\/p>

Cuando lleg\u00f3 a Otro Concepto, lo hizo con una imagen gr\u00e1fica ya definida y buscando a\u00f1adir valor a sus fuentes de agua, ya que hasta ese momento, se hab\u00eda centrado m\u00e1s en sus m\u00e1quinas de caf\u00e9 y vending.<\/p>

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text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-9px||||\" custom_padding=\"10px||||false|false\" hover_enabled=\"0\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\" sticky_enabled=\"0\"]<\/p>

Rotulaci\u00f3n<\/h2>

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Publicidad<\/h2>

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Redes Sociales<\/h2>

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Web<\/h2>

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Rotulaci\u00f3n<\/h2>

Para incrementar la presencia y el valor de sus fuentes de agua se comienzan a emplear tonos azules en las diferentes creatividades que en un principio comenzamos a realizar con \u00e9l para publicitarse en diferentes soportes, pero es con la rotulaci\u00f3n de sus furgonetas cuando se cierra un estilo.<\/p>

La presencia de las olas en diferentes tonos de azul lo acompa\u00f1ar\u00e1n en la mayor\u00eda de ocasiones, as\u00ed como la imagen familiar y su gota \u201cpru\u00e9bame gratis\u201d.<\/p>

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Publicidad - Carteler\u00eda<\/h2>

Como patrocinador del Club de F\u00fatbol Base Totana, se han realizado diferentes carteles para las vallas de los campos de f\u00fatbol, as\u00ed como peque\u00f1as im\u00e1genes para publicitarse en libros de fiestas. Estos dise\u00f1os ya siguen la l\u00ednea marcada por la rotulaci\u00f3n de las furgonetas. Lo mismo sucede con los Roll Up dise\u00f1ados para sus eventos y promoci\u00f3n.<\/p>

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Redes Sociales<\/h2>

Las redes sociales son una gran v\u00eda de difusi\u00f3n y publicidad, perfecta para lanzar campa\u00f1as para aumentar tu visibilidad y conseguir aumentar tu clientela. Con esta intenci\u00f3n hemos creado diferentes recursos como im\u00e1genes para publicar como post con promociones para nuevos clientes o incluso concursos, adem\u00e1s de incluir diferentes v\u00eddeos, ya sea a trav\u00e9s de im\u00e1genes fijas o por el montaje de diferentes videos proporcionados por el cliente.<\/p>

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Dise\u00f1o Web<\/h2>

Vendi Alamo empez\u00f3 teniendo presencia en internet a trav\u00e9s de Google Sites. En Otro Concepto le hicimos una p\u00e1gina web \u201cOne Page\u201d con Wordpress.<\/p>

La presencia de esta web tambi\u00e9n mantiene la imagen de la familia y las olas, siguiendo la l\u00ednea est\u00e9tica de los elementos dise\u00f1ados con anterioridad. As\u00ed, la secci\u00f3n de agua est\u00e1 reinada por el color azul, la cual cambia a marr\u00f3n cuando pasamos a la secci\u00f3n de caf\u00e9.<\/p>

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