{"id":8990,"date":"2023-09-28T12:15:42","date_gmt":"2023-09-28T12:15:42","guid":{"rendered":"https:\/\/otroconcepto.com\/?post_type=project&#038;p=8990"},"modified":"2025-05-26T12:39:36","modified_gmt":"2025-05-26T12:39:36","slug":"dinamic-calzados-branding-for-a-footwear-factory","status":"publish","type":"project","link":"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/","title":{"rendered":"DINAMIC CALZADOS &#8211; Branding for a footwear factory"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Secci\u00f3n&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Fila&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||0px||false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Columna&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;229px||75px||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;53px&#8221; custom_margin=&#8221;17px|||||&#8221; custom_padding=&#8221;|70px||70px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|30px||30px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;45px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>DINAMIC CALZADOS<\/h1>\n<blockquote>\n<h3><span>Branding for a footwear factory<\/span><\/h3>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;45px&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_font_size=&#8221;27px&#8221; custom_margin=&#8221;-43px|||||&#8221; custom_padding=&#8221;43px|70px||70px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;54px|30px||30px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Dinamic is one of our longest-standing clients, having worked with Otro Concepto since the company&#8217;s inception in 2007. Throughout these years, we have had the opportunity to develop the branding for this wholesale footwear factory at various levels.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Columna&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#007736&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;200px||200px||true|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/dinamic_calzados_logo-negativo.png&#8221; title_text=&#8221;dinamic_calzados_logo-negativo&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;300px|64px|300px|64px|true|true&#8221; custom_padding_tablet=&#8221;65px||65px||true|true&#8221; custom_padding_phone=&#8221;0px||0px||true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; admin_label=&#8221;Secci\u00f3n&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f4f4&#8243; z_index=&#8221;114&#8243; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;17%&#8221; sticky_position_tablet=&#8221;none&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; width__sticky_enabled=&#8221;on|desktop&#8221; background__sticky_enabled=&#8221;on|desktop&#8221; background_color__sticky=&#8221;#f4f4f4&#8243; background_enable_color__sticky=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;What work have we done for Dinamic Calzados?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5a;||divi||400&#8243; icon_color=&#8221;#ffffff&#8221; image_icon_background_color=&#8221;#919191&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;36px&#8221; content_max_width=&#8221;979px&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_icon_width_tablet=&#8221;36px&#8221; image_icon_width_phone=&#8221;48px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; content_max_width_tablet=&#8221;&#8221; content_max_width_phone=&#8221;&#8221; content_max_width_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Anuncio&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;Montserrat||||||||&#8221; header_font_size=&#8221;38px&#8221; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; image_icon_custom_padding_tablet=&#8221;8px|8px|8px|8px|false|false&#8221; image_icon_custom_padding_phone=&#8221;25px|25px|25px|25px|false|false&#8221; image_icon_custom_padding_last_edited=&#8221;on|phone&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||12px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;12px||12px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image_tablet=&#8221;&#8221; border_width_all_image_phone=&#8221;&#8221; border_width_all_image_last_edited=&#8221;on|phone&#8221; icon_font_size=&#8221;36px&#8221; use_circle=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#919191&#8243; image_icon_background_color__sticky=&#8221;#919191&#8243;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|desktop&#8221; horizontal_offset=&#8221;0px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-57px||||false|false&#8221; custom_margin_tablet=&#8221;-57px||||false|false&#8221; custom_margin_phone=&#8221;-57px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|true&#8221; custom_padding_tablet=&#8221;|35px|||false|false&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; header_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;29px&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#ffffff&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; height=&#8221;42px&#8221; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_margin=&#8221;|-9px||||&#8221; custom_padding=&#8221;10px||||false|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; overflow-x__hover_enabled=&#8221;on|desktop&#8221; overflow-y__hover_enabled=&#8221;on|desktop&#8221; overflow-x__hover=&#8221;visible&#8221; overflow-y__hover=&#8221;visible&#8221; background_color__hover=&#8221;rgba(0,0,0,0)&#8221; background_enable_color__hover=&#8221;on&#8221; background__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Branding<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; header_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;29px&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#ffffff&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; height=&#8221;42px&#8221; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_padding=&#8221;10px||||false|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; overflow-x__hover_enabled=&#8221;on|desktop&#8221; overflow-y__hover_enabled=&#8221;on|desktop&#8221; overflow-x__hover=&#8221;visible&#8221; overflow-y__hover=&#8221;visible&#8221; background_color__hover=&#8221;rgba(0,0,0,0)&#8221; background_enable_color__hover=&#8221;on&#8221; background__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Lettering<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; header_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;29px&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#ffffff&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; height=&#8221;42px&#8221; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_padding=&#8221;10px||||false|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; overflow-x__hover_enabled=&#8221;on|desktop&#8221; overflow-y__hover_enabled=&#8221;on|desktop&#8221; overflow-x__hover=&#8221;visible&#8221; overflow-y__hover=&#8221;visible&#8221; background_color__hover=&#8221;rgba(0,0,0,0)&#8221; background_enable_color__hover=&#8221;on&#8221; background__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Web<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; max_width=&#8221;92%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;1px||1px||true|false&#8221; custom_margin_tablet=&#8221;30px||30px||true|false&#8221; custom_margin_phone=&#8221;2px||2px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;25px||4px|||&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;-26px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.7em&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;45px&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 class=\"av-special-heading-tag \">Branding &#8211; Logo and naming<\/h2>\n<p><span>One of the first projects we carried out with Dinamic was to evolve their logo. While retaining graphic elements such as the Canadian leaf and the world globe, we separated &#8216;Dinamic Calzados&#8217; (the company) from &#8216;Koyuk&#8217; (their registered brand), ensuring that even when used together, Dinamic takes on a more prominent role. Thus, we opted for a friendlier typography and defined a specific Pantone for their corporate color, with their green being 356C.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dss_masonry_gallery images=&#8221;11331,11333&#8243; title_in_lightbox=&#8221;on&#8221; columns=&#8221;2&#8243; gutter=&#8221;100&#8243; use_overlay=&#8221;off&#8221; columns_tablet=&#8221;2&#8243; columns_phone=&#8221;1&#8243; columns_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; max_width=&#8221;92%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;1px||1px||true|false&#8221; custom_margin_tablet=&#8221;30px||30px||true|false&#8221; custom_margin_phone=&#8221;2px||2px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;25px||4px|||&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;-26px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.7em&#8221; custom_margin=&#8221;||-21px|||&#8221; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;45px&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"av-special-heading-tag \">Branding &#8211; <span> Stationery<\/span><\/h2>\n<p><span>Following the same aesthetic line used in the logo, we created various business cards that have undergone adaptations over the years according to the client&#8217;s needs.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.7em&#8221; custom_margin=&#8221;||-21px|||&#8221; custom_padding=&#8221;33px|||||&#8221; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;45px&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"av-special-heading-tag \">Branding &#8211; Catalog<\/h2>\n<p>The distinctive feature of this footwear factory is that it allows customers to customize its components: type of fabric, color, sole material, and more. Each time a customer selects the specifications for the model, Dinamic creates a sample and sends it to the customer. Following this process, a photographic sample is collected, which is then edited and optimized by Otro Concepto to ensure proper internal classification in the company&#8217;s quality process.<\/p>\n<p>Similarly, due to the international fair disruptions caused by the 2020 lockdown, an alternative method of showcasing products to clients had to emerge. This has been accomplished through a digital catalog featuring all models for the winter and summer seasons. These catalogs are accompanied by a color and fabric chart, allowing the customer to choose and customize their desired model.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dss_masonry_gallery images=&#8221;10897,11271,11273&#8243; title_in_lightbox=&#8221;on&#8221; columns=&#8221;3&#8243; gutter=&#8221;12&#8243; use_overlay=&#8221;off&#8221; columns_tablet=&#8221;2&#8243; columns_phone=&#8221;1&#8243; columns_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;-26px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.7em&#8221; custom_margin=&#8221;||-21px|||&#8221; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;45px&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"av-special-heading-tag \">Lettering<\/h2>\n<p>Faced with the need to guide visitors upon their arrival at their offices on the procedures for entry, there was a demand for a series of small signs indicating how to proceed. These signs provide instructions on which door to enter, which buzzer to press, or even the availability schedule.<\/p>\n<p>Additionally, the large sign on the building facade featuring the current graphic image was updated to reflect the latest visual identity.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dss_masonry_gallery images=&#8221;11380,11378,11376&#8243; title_in_lightbox=&#8221;on&#8221; columns=&#8221;3&#8243; gutter=&#8221;12&#8243; use_overlay=&#8221;off&#8221; columns_tablet=&#8221;2&#8243; columns_phone=&#8221;1&#8243; columns_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/dss_masonry_gallery][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.7em&#8221; custom_margin=&#8221;||-21px|||&#8221; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;45px&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"av-special-heading-tag \">Web design<\/h2>\n<p><span>One of our most recent projects involved creating their website. It is a &#8216;one page&#8217; design, meaning all the information is on a single page without separate architectures. We chose this design as it is considered a presence and contact website since their catalogs are private for the season and cannot be displayed publicly.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dss_masonry_gallery images=&#8221;11418,11420&#8243; title_in_lightbox=&#8221;on&#8221; columns=&#8221;1&#8243; gutter=&#8221;100&#8243; use_overlay=&#8221;off&#8221; columns_tablet=&#8221;2&#8243; columns_phone=&#8221;1&#8243; columns_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DINAMIC CALZADOS Branding for a footwear factory Dinamic is one of our longest-standing clients, having worked with Otro Concepto since the company&#8217;s inception in 2007. Throughout these years, we have had the opportunity to develop the branding for this wholesale footwear factory at various levels.Branding LetteringWeb Branding &#8211; Logo and naming One of the first [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8855,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" admin_label=\"Secci\u00f3n\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"0px||0px|||\" animation_style=\"fade\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" make_equal=\"on\" admin_label=\"Fila\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_padding=\"0px||0px||false|true\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"#ffffff\" custom_padding=\"229px||75px||false|false\" custom_padding_tablet=\"100px||100px||true|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_font=\"Montserrat|||on|||||\" header_text_color=\"#000000\" header_font_size=\"53px\" custom_margin=\"17px|||||\" custom_padding=\"|70px||70px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" header_font_size_tablet=\"45px\" header_font_size_phone=\"40px\" header_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p><h1>DINAMIC CALZADOS<\/h1><blockquote><h3>Branding para f\u00e1brica de calzados<\/h3><\/blockquote><p>[\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" text_font_size=\"25px\" text_line_height=\"1.9em\" header_font=\"Montserrat|||on|||||\" header_text_color=\"#000000\" header_font_size=\"45px\" header_4_font=\"Montserrat||||||||\" header_4_text_color=\"#000000\" header_4_font_size=\"27px\" custom_margin=\"-43px|||||\" custom_padding=\"43px|70px||70px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"54px|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p><p>Dinamic es uno de nuestros clientes m\u00e1s longevos, trabajando con Otro Concepto desde el primer a\u00f1o en que naci\u00f3 la empresa en 2007. A lo largo de estos a\u00f1os hemos tenido la oportunidad de desarrollar el branding de esta f\u00e1brica de calzado al por mayor a diferentes niveles.<\/p><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"#007736\" background_enable_image=\"off\" background_size=\"contain\" custom_padding=\"0px||0px||true|false\" custom_padding_tablet=\"200px||200px||true|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/dinamic_calzados_logo-negativo.png\" title_text=\"dinamic_calzados_logo-negativo\" _builder_version=\"4.21.0\" _module_preset=\"default\" module_alignment=\"center\" custom_padding=\"300px|64px|300px|64px|true|true\" custom_padding_tablet=\"65px||65px||true|true\" custom_padding_phone=\"0px||0px||true|true\" custom_padding_last_edited=\"on|desktop\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"on|off|off\" admin_label=\"Secci\u00f3n\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#f4f4f4\" z_index=\"114\" max_width=\"100%\" module_alignment=\"center\" custom_padding=\"0px||0px||true|false\" animation_style=\"slide\" animation_direction=\"left\" animation_intensity_slide=\"17%\" sticky_position_tablet=\"none\" sticky_position_phone=\"none\" sticky_position_last_edited=\"on|phone\" global_colors_info=\"{}\" width__sticky_enabled=\"on|desktop\" background__sticky_enabled=\"on|desktop\" background_color__sticky=\"#f4f4f4\" background_enable_color__sticky=\"on\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"\u00bfQu\u00e9 trabajos hemos realizado para Dinamic Calzados?\" use_icon=\"on\" font_icon=\"Z||divi||400\" icon_color=\"#ffffff\" image_icon_background_color=\"#919191\" icon_placement=\"left\" image_icon_width=\"36px\" content_max_width=\"979px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"36px\" image_icon_width_phone=\"48px\" image_icon_width_last_edited=\"on|phone\" content_max_width_tablet=\"\" content_max_width_phone=\"\" content_max_width_last_edited=\"on|desktop\" admin_label=\"Anuncio\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_level=\"h3\" header_font=\"Montserrat||||||||\" header_font_size=\"38px\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_tablet=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_phone=\"25px|25px|25px|25px|false|false\" image_icon_custom_padding_last_edited=\"on|phone\" text_orientation=\"center\" custom_margin=\"||12px|||\" custom_margin_tablet=\"\" custom_margin_phone=\"12px||12px||false|false\" custom_margin_last_edited=\"on|phone\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|desktop\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image_tablet=\"\" border_width_all_image_phone=\"\" border_width_all_image_last_edited=\"on|phone\" icon_font_size=\"36px\" use_circle=\"on\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#919191\" image_icon_background_color__sticky=\"#919191\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" transform_scale_tablet=\"\" transform_scale_phone=\"\" transform_scale_last_edited=\"on|desktop\" transform_translate_tablet=\"\" transform_translate_phone=\"\" transform_translate_last_edited=\"on|desktop\" transform_translate_linked=\"off\" transform_rotate_tablet=\"\" transform_rotate_phone=\"\" transform_rotate_last_edited=\"on|desktop\" transform_skew_tablet=\"\" transform_skew_phone=\"\" transform_skew_last_edited=\"on|desktop\" transform_origin_tablet=\"\" transform_origin_phone=\"\" transform_origin_last_edited=\"on|desktop\" transform_styles_last_edited=\"on|desktop\" horizontal_offset=\"0px\" module_alignment=\"center\" custom_margin=\"-57px||||false|false\" custom_margin_tablet=\"-57px||||false|false\" custom_margin_phone=\"-57px||||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"||||false|true\" custom_padding_tablet=\"|35px|||false|false\" custom_padding_phone=\"|0px||0px|false|true\" transform_styles_tablet=\"\" transform_styles_phone=\"\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"|||0px|false|false\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-9px||||\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p><h2 style=\"text-align: center;\">Branding<\/h2><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p><h2 style=\"text-align: center;\">Rotulaci\u00f3n<\/h2><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p><h2 style=\"text-align: center;\">Web<\/h2><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"1px||1px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"25px||4px|||\" animation_style=\"fade\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p><h2 class=\"av-special-heading-tag \">Branding - Logotipo y naming<\/h2><p>Uno de los primeros trabajos que llevamos a cabo con Dinamic fue evolucionar su logotipo. Manteniendo elementos gr\u00e1ficos como su hoja canadiense y la bola del mundo, separamos por un lado \u201cDinamic calzados\u201d (la empresa), y por el otro \u201cKoyuk\u201d (su marca registrada), de manera que incluso cuando se usan juntos, Dinamic tome m\u00e1s protagonismo. As\u00ed, optamos por una tipograf\u00eda m\u00e1s amigable y se define un pantone concreto para su color corporativo, su verde es 356C.<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dss_masonry_gallery images=\"8079,8080\" title_in_lightbox=\"on\" columns=\"2\" gutter=\"100\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"1px||1px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"25px||4px|||\" animation_style=\"fade\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" custom_margin=\"||-21px|||\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p><h2 class=\"av-special-heading-tag \">Branding - Papeler\u00eda<\/h2><p>Siguiendo la misma l\u00ednea est\u00e9tica empleada en el logotipo, elaboramos diferentes tarjetas de visita que han ido sufriendo adaptaciones a lo largo de los a\u00f1os seg\u00fan las necesidades del cliente.<\/p><p>[\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" custom_margin=\"||-21px|||\" custom_padding=\"33px|||||\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p><h2 class=\"av-special-heading-tag \">Branding - Cat\u00e1logo<\/h2><p>El elemento diferenciador de esta f\u00e1brica de calzado es que permite que sus clientes customicen los elementos que lo componen: tipo de tela, color, material de la suela\u2026 As\u00ed, cada vez que su cliente selecciona las especifidades sobre el modelo, Dinamic hace una muestra y se la manda al cliente. Tras este proceso se recoge una muestra fotogr\u00e1fica que es retocada y optimizada por Otro Concepto para asegurar la clasificaci\u00f3n interna de la empresa en su proceso de calidad.<\/p><p>Del mismo modo, a ra\u00edz del confinamiento de 2020, las ferias internacionales se quedaron paralizadas por lo que deb\u00eda surgir otro modo de mostrarse a sus clientes. Esto se ha estado llevando a cabo desde entonces a trav\u00e9s de un cat\u00e1logo digital en el que aparecen todos los modelos de ese a\u00f1o en la temporada de invierno, y otro en la temporada de verano. \u00c9stos adem\u00e1s se acompa\u00f1an con una carta de colores y tejidos para que el cliente pueda elegir y customizar su modelo.<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dss_masonry_gallery images=\"8081,8082,8083\" title_in_lightbox=\"on\" columns=\"3\" gutter=\"12\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" custom_margin=\"||-21px|||\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p><h2 class=\"av-special-heading-tag \">Rotulaci\u00f3n<\/h2><p>Ante la necesidad de guiar a las visitas cuando llegan a sus oficinas sobre c\u00f3mo proceder para poder entrar, se demand\u00f3 una serie de carteles peque\u00f1os que indicasen c\u00f3mo actuar ya sea para indicar qu\u00e9 timbre tocar y por qu\u00e9 puerta entrar o incluso el horario de disponibilidad.<\/p><p>Adem\u00e1s, se renueva el gran cartel que ten\u00edan en la fachada del edificio con la imagen gr\u00e1fica de ese momento. \u00a0<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dss_masonry_gallery images=\"8084,8085,8086\" title_in_lightbox=\"on\" columns=\"3\" gutter=\"12\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" custom_margin=\"||-21px|||\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p><h2 class=\"av-special-heading-tag \">Dise\u00f1o web<\/h2><p>Uno de nuestros trabajos m\u00e1s recientes ha consistido en hacer su p\u00e1gina web. \u00c9sta es una \u201cone page\u201d, por lo que toda la informaci\u00f3n est\u00e1 en la misma p\u00e1gina, sin arquitecturas. Escogimos este dise\u00f1o al ser contemplada como una web presencial y de contacto ya que sus cat\u00e1logos son privados para la temporada y no pueden mostrar.<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dss_masonry_gallery images=\"8088,8089\" title_in_lightbox=\"on\" columns=\"2\" gutter=\"100\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"project_category":[238,246,239],"project_tag":[],"class_list":["post-8990","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-en","project_category-lettering","project_category-web-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding and Website Design for Dinamic Calzados | OtroConcepto<\/title>\n<meta name=\"description\" content=\"Since 2007, we\u2019ve worked with Dinamic Calzados on their branding, catalog design, signage, and a one-page website tailored for their customizable footwear production.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding and Website Design for Dinamic Calzados | OtroConcepto\" \/>\n<meta property=\"og:description\" content=\"Since 2007, we\u2019ve worked with Dinamic Calzados on their branding, catalog design, signage, and a one-page website tailored for their customizable footwear production.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/\" \/>\n<meta property=\"og:site_name\" content=\"OtroConcepto\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T12:39:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/dinamic-destacados.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/\",\"url\":\"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/\",\"name\":\"Branding and Website Design for Dinamic Calzados | OtroConcepto\",\"isPartOf\":{\"@id\":\"https:\/\/otroconcepto.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/dinamic-destacados.jpg\",\"datePublished\":\"2023-09-28T12:15:42+00:00\",\"dateModified\":\"2025-05-26T12:39:36+00:00\",\"description\":\"Since 2007, we\u2019ve worked with Dinamic Calzados on their branding, catalog design, signage, and a one-page website tailored for their customizable footwear production.\",\"breadcrumb\":{\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/#primaryimage\",\"url\":\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/dinamic-destacados.jpg\",\"contentUrl\":\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/dinamic-destacados.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/otroconcepto.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proyectos\",\"item\":\"https:\/\/otroconcepto.com\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"DINAMIC CALZADOS &#8211; Branding for a footwear factory\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/otroconcepto.com\/#website\",\"url\":\"https:\/\/otroconcepto.com\/\",\"name\":\"OtroConcepto\",\"description\":\"En OtroConcepto.com dise\u00f1amos y creamos tu marca. Trabajamos para que crezcas.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/otroconcepto.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding and Website Design for Dinamic Calzados | OtroConcepto","description":"Since 2007, we\u2019ve worked with Dinamic Calzados on their branding, catalog design, signage, and a one-page website tailored for their customizable footwear production.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/","og_locale":"en_US","og_type":"article","og_title":"Branding and Website Design for Dinamic Calzados | OtroConcepto","og_description":"Since 2007, we\u2019ve worked with Dinamic Calzados on their branding, catalog design, signage, and a one-page website tailored for their customizable footwear production.","og_url":"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/","og_site_name":"OtroConcepto","article_modified_time":"2025-05-26T12:39:36+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/dinamic-destacados.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/","url":"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/","name":"Branding and Website Design for Dinamic Calzados | OtroConcepto","isPartOf":{"@id":"https:\/\/otroconcepto.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/#primaryimage"},"image":{"@id":"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/#primaryimage"},"thumbnailUrl":"https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/dinamic-destacados.jpg","datePublished":"2023-09-28T12:15:42+00:00","dateModified":"2025-05-26T12:39:36+00:00","description":"Since 2007, we\u2019ve worked with Dinamic Calzados on their branding, catalog design, signage, and a one-page website tailored for their customizable footwear production.","breadcrumb":{"@id":"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/#primaryimage","url":"https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/dinamic-destacados.jpg","contentUrl":"https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/dinamic-destacados.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/otroconcepto.com\/en\/project\/dinamic-calzados-branding-for-a-footwear-factory\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/otroconcepto.com\/en\/"},{"@type":"ListItem","position":2,"name":"Proyectos","item":"https:\/\/otroconcepto.com\/project\/"},{"@type":"ListItem","position":3,"name":"DINAMIC CALZADOS &#8211; Branding for a footwear factory"}]},{"@type":"WebSite","@id":"https:\/\/otroconcepto.com\/#website","url":"https:\/\/otroconcepto.com\/","name":"OtroConcepto","description":"En OtroConcepto.com dise\u00f1amos y creamos tu marca. Trabajamos para que crezcas.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/otroconcepto.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project\/8990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/comments?post=8990"}],"version-history":[{"count":6,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project\/8990\/revisions"}],"predecessor-version":[{"id":11616,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project\/8990\/revisions\/11616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/media\/8855"}],"wp:attachment":[{"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/media?parent=8990"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project_category?post=8990"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project_tag?post=8990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}