{"id":8984,"date":"2023-09-07T12:12:37","date_gmt":"2023-09-07T12:12:37","guid":{"rendered":"https:\/\/otroconcepto.com\/?post_type=project&p=8984"},"modified":"2025-05-20T11:28:14","modified_gmt":"2025-05-20T11:28:14","slug":"darome-summer-campaign-for-a-fragrance-store","status":"publish","type":"project","link":"https:\/\/otroconcepto.com\/en\/project\/darome-summer-campaign-for-a-fragrance-store\/","title":{"rendered":"D\u2019AROME – Summer campaign for a fragrance store"},"content":{"rendered":"

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D’AROME<\/h1>\n
\n

Summer campaign for a fragrance store<\/span><\/h3>\n<\/blockquote>\n

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Darome, a home fragrance store, approached Otro Concepto to develop its summer campaign to promote its most relevant products for both its website and its two physical stores located in Murcia and Alhama de Murcia.<\/span><\/p>\n

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Branding<\/h2>\n

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Marketing<\/h2>\n

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Social Media<\/h2>\n

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Branding – Graphic Design<\/h2>\n

We designed a card to be included in their packaging, enhancing the unboxing experience.<\/p>\n

We used a gradient that conveys the feeling of the night closing in. Through the color range based on pastel hues, we aimed to evoke the freshness of a summer night and convey elegance.<\/span><\/p>\n

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Adversiting \u2013 Banner<\/h2>\n

Thus, for the web slider, we created these illustrations representing their humidifiers, diffusers, essence burners, and reed diffusers… maintaining a consistent aesthetic throughout the campaign.<\/span><\/p>\n

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Social Media<\/h2>\n

Throughout the entire work process with CRALEO, we were also able to create specific images for their website to showcase their origins, team, and commitment.<\/span><\/p>\n

Following the aesthetic line and values shared by all branding elements, these images were developed to blend tradition and innovation, bringing a sense of freshness, much like the rest of the campaign.<\/p>\n

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D’AROME Summer campaign for a fragrance store Darome, a home fragrance store, approached Otro Concepto to develop its summer campaign to promote its most relevant products for both its website and its two physical stores located in Murcia and Alhama de Murcia.Branding Marketing Social MediaBranding – Graphic Design We designed a card to be included […]<\/p>\n","protected":false},"author":1,"featured_media":8781,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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D'AROME<\/h1>

Campa\u00f1a de verano para tienda de aromas<\/h3><\/blockquote>

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Darome, una tienda de aromas para el hogar, lleg\u00f3 a Otro Concepto para desarrollar su campa\u00f1a de verano para difundir sus productos m\u00e1s relevantes tanto para su web como para sus dos tiendas f\u00edsicas ubicadas en Murcia y Alhama de Murcia.<\/p>

\u00a0<\/p>

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module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p>

Branding<\/h2>

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Marketing<\/h2>

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Redes Sociales<\/h2>

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Branding - Dise\u00f1o Gr\u00e1fico<\/h2>

Dise\u00f1amos una tarjeta para incluirla dentro de su packaging y as\u00ed mejorar la experiencia unboxing.<\/p>

Hemos empleado un degradado que transmite la sensaci\u00f3n de que la noche se va cerrando. A trav\u00e9s de la gama crom\u00e1tica basada en colores pastel quer\u00edamos que recordase al frescor de la noche de verano y transmitir la elegancia.<\/p>

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Publicidad \u2013 Banner<\/h2>

As\u00ed, para la slider de su web desarrollamos estas ilustraciones que representan sus humificadores, difusores, quemadores de esencias, mikados\u2026 manteniendo la misma est\u00e9tica en toda la campa\u00f1a.\u00a0<\/p>

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Redes Sociales<\/h2>

A lo largo de todo el proceso de trabajo con CRALEO, tambi\u00e9n pudimos crear im\u00e1genes espec\u00edficas para su web para hablar sobre sus or\u00edgenes, equipo y compromiso.<\/p>

Siguiendo la l\u00ednea est\u00e9tica y los valores que comparten todos los elementos del branding, se desarrollaron este tipo de im\u00e1genes que, como el resto, fusiona tradici\u00f3n y novedad, aportando frescura.\u00a0<\/p>

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