{"id":8923,"date":"2023-09-13T12:36:19","date_gmt":"2023-09-13T12:36:19","guid":{"rendered":"https:\/\/otroconcepto.com\/?post_type=project&p=8923"},"modified":"2025-05-20T11:20:36","modified_gmt":"2025-05-20T11:20:36","slug":"el-rincon-branding-and-advertising-for-tapas-bar","status":"publish","type":"project","link":"https:\/\/otroconcepto.com\/en\/project\/el-rincon-branding-and-advertising-for-tapas-bar\/","title":{"rendered":"EL RINCON – Branding and advertising for tapas bar"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Secci\u00f3n” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||0px|||” animation_style=”fade” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Fila” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”2560px” custom_padding=”0px||0px||false|true” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”Columna” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#ffffff” custom_padding=”108px||75px||false|false” custom_padding_tablet=”100px||100px||true|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.23″ _module_preset=”default” header_font=”Montserrat|||on|||||” header_text_color=”#000000″ header_font_size=”53px” custom_margin=”17px|||||” custom_padding=”|70px||70px|false|true” custom_padding_tablet=”” custom_padding_phone=”|30px||30px|false|true” custom_padding_last_edited=”on|phone” header_font_size_tablet=”45px” header_font_size_phone=”40px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

EL RINC\u00d3N<\/h1>\n
\n

Branding and advertising for tapas bar<\/h3>\n<\/blockquote>\n

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El Rincon is a tapas bar in Alhama de Murcia that lives up to its name being located in a privileged corner of the town centre where, like a good perfume, the space is reduced but the flavour of its dishes is extraordinary. With them we have had the pleasure of developing different advertising and graphic design elements to give them presence and show themselves to the public.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ admin_label=”Columna” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” background_enable_image=”off” background_size=”contain” custom_padding=”0px||0px||true|false” custom_padding_tablet=”200px||200px||true|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/de-tapitas-en-el-rincon.png” title_text=”de tapitas en el rincon” _builder_version=”4.21.0″ _module_preset=”default” module_alignment=”center” custom_margin=”-71px||-71px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” admin_label=”Secci\u00f3n” _builder_version=”4.16″ _module_preset=”default” background_color=”#f4f4f4″ z_index=”114″ max_width=”100%” module_alignment=”center” custom_padding=”0px||0px||true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”17%” sticky_position_tablet=”none” sticky_position_phone=”none” sticky_position_last_edited=”on|phone” global_colors_info=”{}” width__sticky_enabled=”on|desktop” background__sticky_enabled=”on|desktop” background_color__sticky=”#f4f4f4″ background_enable_color__sticky=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”What work have we done for El Rinc\u00f3n?” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#ffffff” image_icon_background_color=”#919191″ icon_placement=”left” image_icon_width=”36px” content_max_width=”979px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” image_icon_width_tablet=”36px” image_icon_width_phone=”48px” image_icon_width_last_edited=”on|phone” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|desktop” admin_label=”Anuncio” _builder_version=”4.23″ _module_preset=”default” header_level=”h3″ header_font=”Montserrat||||||||” header_font_size=”38px” image_icon_custom_padding=”8px|8px|8px|8px|false|false” image_icon_custom_padding_tablet=”8px|8px|8px|8px|false|false” image_icon_custom_padding_phone=”25px|25px|25px|25px|false|false” image_icon_custom_padding_last_edited=”on|phone” text_orientation=”center” custom_margin=”||12px|||” custom_margin_tablet=”” custom_margin_phone=”12px||12px||false|false” custom_margin_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|phone” icon_font_size=”36px” use_circle=”on” global_colors_info=”{}” 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overflow-x__hover_enabled=”on|desktop” overflow-y__hover_enabled=”on|desktop” overflow-x__hover=”visible” overflow-y__hover=”visible” background_color__hover=”rgba(0,0,0,0)” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]<\/p>\n

Branding<\/h2>\n

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Adversiting<\/h2>\n

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Social Media<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” width=”92%” max_width=”92%” module_alignment=”center” custom_margin=”1px||1px||true|false” custom_margin_tablet=”30px||30px||true|false” custom_margin_phone=”2px||2px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”25px||4px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”2560px” custom_margin=”-26px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”28px” text_line_height=”1.8em” header_2_font=”Montserrat||||||||” header_2_font_size=”42px” header_2_line_height=”1.7em” text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”30px” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”45px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Adversiting – Posters<\/h2>\n

Our history with El Rinc\u00f3n began when we worked on different posters for the local bus shelters highlighting the personality of the bar dedicated to tapas.<\/p>\n

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Branding – Graphic design<\/h2>\n

We also designed the menu following the same line of illustrations that we developed for the mupi.<\/p>\n

The quality of their dishes is such that in 2022 they received the Sart\u00e9n Award for best tavern. We were very proud to make sure that it was visible to everyone, developing a small vinyl that could be placed on the door of the premises.<\/p>\n

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Social media – Instagram filter<\/h2>\n

At Otro Concepto we also dare with augmented reality! We put it into practice with the cards we designed for El Rinc\u00f3n, which opens an Instagram effect that, when reading the card, reproduces a sequence in which the illustrated protagonists, present both on the menu and on the mupi signage, have a dialogue with a light-hearted tone about some of the dishes on the menu.<\/p>\n

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EL RINC\u00d3N Branding and advertising for tapas bar El Rincon is a tapas bar in Alhama de Murcia that lives up to its name being located in a privileged corner of the town centre where, like a good perfume, the space is reduced but the flavour of its dishes is extraordinary. With them we have […]<\/p>\n","protected":false},"author":1,"featured_media":8779,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Secci\u00f3n\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"0px||0px|||\" animation_style=\"fade\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" make_equal=\"on\" admin_label=\"Fila\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_padding=\"0px||0px||false|true\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"#ffffff\" custom_padding=\"108px||75px||false|false\" custom_padding_tablet=\"100px||100px||true|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_font=\"Montserrat|||on|||||\" header_text_color=\"#000000\" header_font_size=\"53px\" custom_margin=\"17px|||||\" custom_padding=\"|70px||70px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" header_font_size_tablet=\"45px\" header_font_size_phone=\"40px\" header_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]\r\n

EL RINC\u00d3N<\/h1>\r\n
\r\n

Branding y publicidad para bar de tapas<\/h3>\r\n<\/blockquote>\r\n[\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" text_font_size=\"25px\" text_line_height=\"1.9em\" header_font=\"Montserrat|||on|||||\" header_text_color=\"#000000\" header_font_size=\"45px\" header_4_font=\"Montserrat||||||||\" header_4_text_color=\"#000000\" header_4_font_size=\"27px\" custom_margin=\"-43px|||||\" custom_padding=\"43px|70px||70px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"54px|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]\r\n\r\nEl Rincon es un bar de tapas de Alhama de Murcia que hace honor a su nombre estando ubicado en una esquina privilegiada del centro del pueblo en la que como un buen perfume, el espacio es reducido pero el sabor de sus platos es extraordinario. Con ellos hemos tenido el placer de desarrollar diferentes elementos publicitarios y de dise\u00f1o gr\u00e1fico para darse presencia y mostrarse al p\u00fablico.\r\n\r\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"#FFFFFF\" background_enable_image=\"off\" background_size=\"contain\" custom_padding=\"0px||0px||true|false\" custom_padding_tablet=\"200px||200px||true|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][et_pb_image src=\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2023\/09\/de-tapitas-en-el-rincon.png\" title_text=\"de tapitas en el rincon\" _builder_version=\"4.21.0\" _module_preset=\"default\" module_alignment=\"center\" custom_margin=\"-71px||-71px||true|false\" custom_padding=\"0px||0px||true|false\" hover_enabled=\"0\" global_colors_info=\"{}\" 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_module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-9px||||\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]\r\n

Branding<\/h2>\r\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]\r\n

Publicidad<\/h2>\r\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]\r\n

Redes Sociales<\/h2>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"1px||1px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"25px||4px|||\" animation_style=\"fade\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]\r\n

Publicidad - Carteler\u00eda<\/h2>\r\nNuestra historia con El Rinc\u00f3n comenz\u00f3 cuando trabajamos diferentes carteles para los mupis para la localidad remarcando la personalidad del bar dedicado a las tapas.\r\n\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dss_masonry_gallery images=\"7852,7853\" title_in_lightbox=\"on\" columns=\"2\" gutter=\"12\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"1px||1px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"25px||4px|||\" animation_style=\"fade\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" custom_margin=\"||-21px|||\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]\r\n

Branding - Dise\u00f1o gr\u00e1fico<\/h2>\r\nTambi\u00e9n realizamos el dise\u00f1o de la carta siguiendo la misma l\u00ednea de ilustraciones que desarrollamos para el mupi.\r\n\r\nLa calidad de sus platos es tal que en 2022 recibieron el Premio Sart\u00e9n a mejor taberna. Con mucho orgullo nos encargamos de que fuera algo visible para todos, desarrollando un peque\u00f1o vinilo que pudieran colocar en la puerta del local.\r\n\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dss_masonry_gallery images=\"7851,7850\" title_in_lightbox=\"on\" columns=\"2\" gutter=\"12\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" custom_margin=\"||42px||false|false\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]\r\n

Redes sociales - Filtro de instagram<\/h2>\r\n\u00a1En Otro Concepto tambi\u00e9n nos atrevemos con la realidad aumentada! 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