{"id":8918,"date":"2023-09-07T08:33:34","date_gmt":"2023-09-07T08:33:34","guid":{"rendered":"https:\/\/otroconcepto.com\/?post_type=project&p=8918"},"modified":"2025-05-20T11:32:04","modified_gmt":"2025-05-20T11:32:04","slug":"craleo-branding-and-advertising-for-food-products","status":"publish","type":"project","link":"https:\/\/otroconcepto.com\/en\/project\/craleo-branding-and-advertising-for-food-products\/","title":{"rendered":"CRALEO – Branding and advertising for food products"},"content":{"rendered":"

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CRALEO<\/h1>\n
\n

Branding and advertising for food products<\/h3>\n<\/blockquote>\n

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CRALEO is a company of artisan food products from Murcia that has been committed to its customers since 1962 to offer the best products. Its product CRALEO, the result of its past, fuses past and present, flavour and health.<\/p>\n

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Branding<\/h2>\n

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Marketing<\/h2>\n

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Branding – Logo<\/h2>\n

Along with the novelty of their products, they came to Otro Concepto to renew their image so that it would be in tune with their current personality. Thus, for the development of their logo we opted for a more minimalist vision with only two colours: red and black; and a friendly and friendly typography that under a more modern look still retains part of its essence.<\/p>\n

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Adversiting \u2013 Packaging<\/h2>\n

After developing the new CRALEO logo we designed labels for their packaging. These were made on a craft paper background to connect them with all their traditional part.<\/p>\n

Later we developed a more evolved doypack packaging for a more modern public. We created a style that we adapted to the 4 types of CRALEO (original, cereals, sweet and spicy) so that each one has its own identity.<\/p>\n

In the same way we created their business cards. In the design we have opted, as with your product, to maintain tradition and combine it with the most modern modern trends. We keep the craft background as in the labels of their products and we go for simplicity.<\/p>\n

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Marketing \u2013 Banners<\/h2>\n

Throughout the whole process of working with CRALEO, we were also able to create specific images for their website to talk about their origins, team and commitment.<\/p>\n

Following the aesthetic line and values shared by all the elements of the branding, we developed this type of images that, like the rest, fuses tradition and novelty, bringing freshness.<\/p>\n

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CRALEO Branding and advertising for food products CRALEO is a company of artisan food products from Murcia that has been committed to its customers since 1962 to offer the best products. Its product CRALEO, the result of its past, fuses past and present, flavour and health.Branding Marketing Branding – Logo Along with the novelty of […]<\/p>\n","protected":false},"author":1,"featured_media":8773,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Secci\u00f3n\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"0px||0px|||\" animation_style=\"fade\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" make_equal=\"on\" admin_label=\"Fila\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_padding=\"0px||0px||false|true\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"#ffffff\" custom_padding=\"218px||75px||false|false\" custom_padding_tablet=\"100px||29px||false|false\" custom_padding_phone=\"||10px||false|false\" custom_padding_last_edited=\"on|tablet\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_font=\"Montserrat|||on|||||\" header_text_color=\"#000000\" header_font_size=\"53px\" custom_margin=\"17px|||||\" custom_padding=\"|70px||70px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" header_font_size_tablet=\"45px\" header_font_size_phone=\"40px\" header_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]\r\n

CRALEO<\/h1>\r\n
\r\n

Branding y publicidad para producto alimentario<\/h3>\r\n<\/blockquote>\r\n[\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" text_font_size=\"25px\" text_line_height=\"1.9em\" header_font=\"Montserrat|||on|||||\" header_text_color=\"#000000\" header_font_size=\"45px\" header_4_font=\"Montserrat||||||||\" header_4_text_color=\"#000000\" header_4_font_size=\"27px\" custom_margin=\"-43px|||||\" custom_padding=\"43px|70px||70px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"54px|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]CRALEO es una empresa de productos alimentarios artesanos de Murcia que lleva desde 1962 volcada a sus clientes para ofrecer los mejores productos. 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Branding<\/h2>\r\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]\r\n

Marketing<\/h2>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"1px||1px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"25px||4px|||\" animation_style=\"fade\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]\r\n

Branding - Logotipo<\/h2>\r\nJunto a la novedad de sus productos llegaron a Otro Concepto para renovar su imagen para que \u00e9sta estuviera en sinton\u00eda con su personalidad actual. As\u00ed, para el desarrollo de su logotipo optamos por una visi\u00f3n m\u00e1s minimalista con solo dos colores: el rojo, y el negro; y una tipograf\u00eda amigable y cercana que bajo un aspecto m\u00e1s moderno sigue conservando parte de su esencia.\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dss_masonry_gallery images=\"7780,7779,7781\" title_in_lightbox=\"on\" columns=\"3\" gutter=\"12\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"1px||1px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"25px||4px|||\" animation_style=\"fade\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" custom_margin=\"||-21px|||\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]\r\n

Publicidad \u2013 Packaging<\/h2>\r\nDespu\u00e9s de desarrollar el nuevo logotipo de CRALEO dise\u00f1amos etiquetas para sus envases. \u00c9stas se realizaron sobre fondo de papel craft para conectarlas con toda su parte tradicional.\r\n\r\nPosteriormente se desarroll\u00f3 un packaging doypack m\u00e1s evolucionado para un p\u00fablico m\u00e1s moderno. Creamos un estilo que adaptamos a los 4 tipos de CRALEO (original, cereales, dulce y picante) para que cada uno tenga identidad propia.\r\n\r\nDe la misma manera creamos sus tarjetas de visita. En el dise\u00f1o optamos, al igual que en su producto, por mantener la tradici\u00f3n y combinarla con la actualidad m\u00e1s moderna. Mantenemos el fondo craft como en las etiquetas de sus productos y apostamos por la sencillez.\r\n\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dss_masonry_gallery images=\"7784,7785,7782,7783\" title_in_lightbox=\"on\" gutter=\"12\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" custom_margin=\"||-21px|||\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]\r\n

Marketing \u2013 Banners<\/h2>\r\nA lo largo de todo el proceso de trabajo con CRALEO, tambi\u00e9n pudimos crear im\u00e1genes espec\u00edficas para su web para hablar sobre sus or\u00edgenes, equipo y compromiso.\r\n\r\nSiguiendo la l\u00ednea est\u00e9tica y los valores que comparten todos los elementos del branding, se desarrollaron este tipo de im\u00e1genes que, como el resto, fusiona tradici\u00f3n y novedad, aportando frescura.\r\n\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dss_masonry_gallery images=\"7786,7787,7788,7789\" title_in_lightbox=\"on\" gutter=\"12\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"project_category":[238,240],"project_tag":[],"class_list":["post-8918","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-en","project_category-marketing-en"],"yoast_head":"\nBranding and Packaging for Craleo | Artisan Food Products from Murcia | OtroConcepto<\/title>\n<meta name=\"description\" content=\"We rebranded Craleo, a traditional food company from Murcia, designing their logo, packaging, and marketing visuals. 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