{"id":8893,"date":"2020-09-21T12:17:13","date_gmt":"2020-09-21T12:17:13","guid":{"rendered":"https:\/\/otroconcepto.com\/?post_type=project&p=8893"},"modified":"2025-05-20T12:43:52","modified_gmt":"2025-05-20T12:43:52","slug":"grupo-orbitalia-branding-para-grupo-empresarial","status":"publish","type":"project","link":"https:\/\/otroconcepto.com\/en\/project\/grupo-orbitalia-branding-para-grupo-empresarial\/","title":{"rendered":"GRUPO ORBITALIA – Branding para grupo empresarial"},"content":{"rendered":"

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Grupo Orbitalia<\/h1>\n

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Autocares G\u00f3mez has been transporting travellers for almost 100 years. They contacted our team to create the brand of an entire business group, from the name of the brand, its graphic image and the redesign of its old brands<\/strong>, creating a defined corporate aesthetic style.<\/p>\n

ORBITALIA is made up of several companies in the same sector: Autocares G\u00f3mez, Autoc\u00e1res \u00c1guilas and Viajes Mercurio.<\/p>\n

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Branding<\/h2>\n

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Signage<\/h2>\n

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The companies continue to grow and the time comes when they become a business group. The term ORBITALIA comes from the term ORBIT, as a symbolism of the movement of its customers, adding the suffix (-alia) that defines grouping in spanish.<\/p>\n

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Grupo OrbitaliaAutocares G\u00f3mez has been transporting travellers for almost 100 years. They contacted our team to create the brand of an entire business group, from the name of the brand, its graphic image and the redesign of its old brands, creating a defined corporate aesthetic style. ORBITALIA is made up of several companies in the […]<\/p>\n","protected":false},"author":1,"featured_media":8338,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"0px||0px|||\" animation_style=\"fade\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" make_equal=\"on\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_padding=\"0px||0px||false|true\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#ffffff\" custom_padding=\"220px||220px||true|false\" custom_padding_tablet=\"100px||100px||true|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.16\" _module_preset=\"default\" header_font=\"Montserrat|||on|||||\" header_text_color=\"#000000\" header_font_size=\"53px\" custom_padding=\"|70px||70px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" header_font_size_tablet=\"45px\" header_font_size_phone=\"40px\" header_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]

Grupo Orbitalia<\/h1>[\/et_pb_text][et_pb_text _builder_version=\"4.16\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" text_font_size=\"25px\" text_line_height=\"1.9em\" header_font=\"Montserrat|||on|||||\" header_text_color=\"#000000\" header_font_size=\"45px\" header_4_font=\"Montserrat||||||||\" header_4_text_color=\"#000000\" header_4_font_size=\"27px\" custom_margin=\"-43px|||||\" custom_padding=\"54px|70px||70px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"54px|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]

Autocares G\u00f3mez lleva transportando a viajeros casi 100 a\u00f1os. Contactaron con nuestro equipo para crear la marca de un\u00a0 grupo empresarial por completo, desde el nombre de la marca, su imagen gr\u00e1fica y el redise\u00f1o de sus antiguas marcas<\/strong>, creando una l\u00ednea est\u00e9tica corporativa definida.<\/p>\r\n

ORBITALIA est\u00e1 formada por varias empresas del mismo sector: Autocares G\u00f3mez<\/a>, Autoc\u00e1res \u00c1guilas<\/a> y Viajes Mercurio.<\/a><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" background_image=\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2020\/10\/ORBITALIA-manual-corporativo-rgb-web.jpg\" custom_padding=\"100px||100px||true|false\" custom_padding_tablet=\"200px||200px||true|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_divider show_divider=\"off\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"off|off|off\" admin_label=\"Secci\u00f3n\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#f4f4f4\" z_index=\"114\" max_width=\"100%\" module_alignment=\"center\" custom_padding=\"0px||0px||true|false\" animation_style=\"slide\" animation_direction=\"left\" animation_intensity_slide=\"17%\" sticky_position_tablet=\"none\" sticky_position_phone=\"none\" sticky_position_last_edited=\"on|phone\" global_colors_info=\"{}\" width__sticky_enabled=\"on|desktop\" background__sticky_enabled=\"on|desktop\" background_color__sticky=\"#f4f4f4\" background_enable_color__sticky=\"on\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"\u00bfQu\u00e9 trabajos hemos realizado para Orbitalia?\" use_icon=\"on\" font_icon=\"Z||divi||400\" icon_color=\"#ffffff\" image_icon_background_color=\"#919191\" icon_placement=\"left\" image_icon_width=\"36px\" content_max_width=\"979px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"36px\" image_icon_width_phone=\"48px\" image_icon_width_last_edited=\"on|phone\" content_max_width_tablet=\"\" content_max_width_phone=\"\" content_max_width_last_edited=\"on|desktop\" admin_label=\"Anuncio\" _builder_version=\"4.16\" _module_preset=\"default\" header_level=\"h3\" header_font=\"Montserrat||||||||\" header_font_size=\"38px\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_tablet=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_phone=\"25px|25px|25px|25px|false|false\" image_icon_custom_padding_last_edited=\"on|phone\" text_orientation=\"center\" custom_margin=\"||12px|||\" custom_margin_tablet=\"\" custom_margin_phone=\"12px||12px||false|false\" custom_margin_last_edited=\"on|phone\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|desktop\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image_tablet=\"\" border_width_all_image_phone=\"\" border_width_all_image_last_edited=\"on|phone\" icon_font_size=\"36px\" use_circle=\"on\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#919191\" image_icon_background_color__sticky=\"#919191\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_5,1_5,1_5,1_5,1_5\" use_custom_gutter=\"on\" gutter_width=\"2\" custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.16\" _module_preset=\"default\" horizontal_offset=\"0px\" width=\"92%\" max_width=\"2560px\" module_alignment=\"center\" custom_margin=\"-50px||||false|false\" custom_padding=\"||||false|true\" custom_padding_tablet=\"|35px|||false|false\" custom_padding_phone=\"|0px||0px|false|true\" global_colors_info=\"{}\"][et_pb_column type=\"1_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||0px|false|false\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" width=\"300px\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]

Branding<\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.16\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" width=\"300px\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]

Rotulaci\u00f3n<\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"-10px||50px||false|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"-36px||13px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||1px|||\" animation_style=\"fade\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dss_masonry_gallery images=\"5579,5581,5590,4998,5588,5584\" title_in_lightbox=\"on\" columns=\"3\" gutter=\"12\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"52px||52px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" animation_style=\"fade\" global_colors_info=\"{}\" custom_padding=\"18px||14px|||\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.16\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]

Las empresas siguen creciendo y llega el momento que se converten en un grupo empresarial.\u00a0 El t\u00e9rmino ORBITALIA\u00a0<\/a>surge del t\u00e9rmino \u00d3RBITA, como simbolismo de los desplazamientos de sus clientes, a\u00f1adiendo el sufijo(-alia)\u00a0 que define agrupaci\u00f3n.<\/em><\/p>\r\n

<\/em><\/p>\r\n

<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"project_category":[238,246],"project_tag":[],"class_list":["post-8893","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-en","project_category-lettering"],"yoast_head":"\nCorporate Branding for Grupo Orbitalia | OtroConcepto<\/title>\n<meta name=\"description\" content=\"We created the brand, naming and visual identity for Grupo Orbitalia, a business group uniting leading transport companies like Autocares G\u00f3mez.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otroconcepto.com\/en\/project\/grupo-orbitalia-branding-para-grupo-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Branding for Grupo Orbitalia | OtroConcepto\" \/>\n<meta property=\"og:description\" content=\"We created the brand, naming and visual identity for Grupo Orbitalia, a business group uniting leading transport companies like Autocares G\u00f3mez.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/otroconcepto.com\/en\/project\/grupo-orbitalia-branding-para-grupo-empresarial\/\" \/>\n<meta property=\"og:site_name\" content=\"OtroConcepto\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T12:43:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2020\/12\/mockup-CATALOGO-orbitalia-01-1x1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"881\" \/>\n\t<meta property=\"og:image:height\" content=\"881\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/grupo-orbitalia-branding-para-grupo-empresarial\/\",\"url\":\"https:\/\/otroconcepto.com\/en\/project\/grupo-orbitalia-branding-para-grupo-empresarial\/\",\"name\":\"Corporate Branding for Grupo Orbitalia | OtroConcepto\",\"isPartOf\":{\"@id\":\"https:\/\/otroconcepto.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/grupo-orbitalia-branding-para-grupo-empresarial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/grupo-orbitalia-branding-para-grupo-empresarial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2020\/12\/mockup-CATALOGO-orbitalia-01-1x1-1.jpg\",\"datePublished\":\"2020-09-21T12:17:13+00:00\",\"dateModified\":\"2025-05-20T12:43:52+00:00\",\"description\":\"We created the brand, naming and visual identity for Grupo Orbitalia, a business group uniting leading transport companies like Autocares G\u00f3mez.\",\"breadcrumb\":{\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/grupo-orbitalia-branding-para-grupo-empresarial\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/otroconcepto.com\/en\/project\/grupo-orbitalia-branding-para-grupo-empresarial\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/grupo-orbitalia-branding-para-grupo-empresarial\/#primaryimage\",\"url\":\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2020\/12\/mockup-CATALOGO-orbitalia-01-1x1-1.jpg\",\"contentUrl\":\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2020\/12\/mockup-CATALOGO-orbitalia-01-1x1-1.jpg\",\"width\":881,\"height\":881},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/grupo-orbitalia-branding-para-grupo-empresarial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/otroconcepto.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proyectos\",\"item\":\"https:\/\/otroconcepto.com\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"GRUPO ORBITALIA – Branding para grupo empresarial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/otroconcepto.com\/#website\",\"url\":\"https:\/\/otroconcepto.com\/\",\"name\":\"OtroConcepto\",\"description\":\"En OtroConcepto.com dise\u00f1amos y creamos tu marca. 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