{"id":11831,"date":"2025-07-10T09:37:13","date_gmt":"2025-07-10T09:37:13","guid":{"rendered":"https:\/\/otroconcepto.com\/?post_type=project&p=11831"},"modified":"2025-07-10T09:53:18","modified_gmt":"2025-07-10T09:53:18","slug":"andamur-evergreen-strategy-design-and-sustainability-in-harmony","status":"publish","type":"project","link":"https:\/\/otroconcepto.com\/en\/project\/andamur-evergreen-strategy-design-and-sustainability-in-harmony\/","title":{"rendered":"Andamur EverGreen \u2013 Strategy, Design and Sustainability in Harmony"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Secci\u00f3n” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” custom_padding=”4px||0px||false|false” custom_padding_tablet=”4px||0px||false|false” custom_padding_phone=”4px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Fila” _builder_version=”4.24.3″ _module_preset=”default” width=”100%” max_width=”2560px” custom_padding=”0px||0px||false|true” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”Columna” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#ffffff” custom_padding=”27px||67px||false|false” custom_padding_tablet=”100px||100px||true|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”53px” custom_margin=”17px|||||” custom_padding=”|70px||70px|false|true” custom_padding_tablet=”” custom_padding_phone=”|30px||30px|false|true” custom_padding_last_edited=”on|phone” hover_enabled=”0″ header_font_size_tablet=”45px” header_font_size_phone=”40px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Andamur Evergreen<\/h1>\n
\n

Design with Purpose for a Commitment that Doesn\u2019t Expire<\/h3>\n<\/blockquote>\n

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Andamur EverGreen is much more than just a part of the company\u2019s CSR: it is the visual expression of Andamur\u2019s commitment to a more sustainable future.<\/p>\n

At Otro Concepto, we joined this purpose by developing the visual identity of EverGreen, as well as various communication pieces and promotional materials that connect the corporate with the human, and the strategic with the visual.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ admin_label=”Columna” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#FFFFFF” background_enable_image=”off” background_size=”contain” custom_padding=”35px||69px||false|false” custom_padding_tablet=”363px||363px||true|false” custom_padding_phone=”33px||33px||true|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_image src=”https:\/\/otroconcepto.com\/wp-content\/uploads\/2025\/07\/andamur-logo-web.png” title_text=”andamur-logo-web” align=”center” _builder_version=”4.24.3″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|tablet” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” 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overflow-x__hover=”visible” overflow-y__hover=”visible” background_color__hover=”rgba(0,0,0,0)” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]<\/p>\n

Branding<\/h2>\n

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Social Media<\/h2>\n

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Advertising<\/h2>\n

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Branding \u2013 Logo Design<\/h1>\n

We created the Andamur EverGreen logo as a coherent extension of the main brand, but with its own personality aligned with the company\u2019s environmental commitment.<\/p>\n

We aimed to strike a balance between corporate solidity and ecological sensitivity, using a more organic visual language, soft colors, and a typeface that feels friendly yet professional.
The result is a brand that breathes sustainability without losing its roots.<\/p>\n

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Branding \u2013 Graphic Design<\/h1>\n

Starting from the logo, we developed the EverGreen visual universe: color palette, composition styles, and graphic resources for multiple formats.<\/p>\n

The entire system was designed to communicate with clarity and coherence, maintaining a clean, accessible, and adaptable aesthetic\u2014suitable for both internal materials and public-facing content.<\/p>\n

This visual language became the foundation for social media content, team presentations, internal signage, and promotional materials\u2014conveying a strong, clear identity aligned with the brand\u2019s sustainability values.<\/p>\n

Social Media \u2013 Content Design<\/h1>\n

We translated the visual language of Andamur EverGreen into an agile, informative, and adaptable format for social media.<\/p>\n

We designed a series of graphic pieces that clearly communicate the brand\u2019s key achievements and sustainable actions\u2014from obtaining environmental certifications to implementing renewable energy and aligning with the Sustainable Development Goals.<\/p>\n

The graphic approach blends natural imagery with institutional strokes, ensuring each post serves as a visual reminder of the positive impact a company can have when sustainability is embedded in its strategy\u2014not just in its messaging.<\/p>\n

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Advertising \u2013 Cards and CSR Wheel<\/h1>\n

For the presentation of Andamur\u2019s 2019\u20132020 CSR report, we designed a series of promotional pieces aimed at encouraging team participation and making the company\u2019s commitment to the Sustainable Development Goals more tangible.<\/p>\n

We created an interactive wheel, individual cards, and a large-scale block tower\u2014each element representing a specific SDG\u2014to generate a visual, playful, and educational experience.<\/p>\n

The design was carefully crafted, combining the brand\u2019s visual language with an accessible and dynamic setup that helped internalize the sustainability values of the report without falling into a purely corporate tone.<\/p>\n

A campaign designed to connect, raise awareness, and\u2014above all\u2014involve employees in Andamur\u2019s environmental values.<\/p>\n

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Andamur Evergreen Design with Purpose for a Commitment that Doesn\u2019t Expire Andamur EverGreen is much more than just a part of the company\u2019s CSR: it is the visual expression of Andamur\u2019s commitment to a more sustainable future. At Otro Concepto, we joined this purpose by developing the visual identity of EverGreen, as well as various […]<\/p>\n","protected":false},"author":1,"featured_media":11828,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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Andamur Evergreen<\/h1>

Dise\u00f1o con prop\u00f3sito para un compromiso que no caduca<\/strong><\/h3><\/blockquote>

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Andamur EverGreen es mucho m\u00e1s que una parte de la RSC de esta empresa: es la expresi\u00f3n visual del compromiso de Andamur con un futuro m\u00e1s sostenible.<\/p>

Desde Otro Concepto, nos sumamos a ese prop\u00f3sito desarrollando la identidad gr\u00e1fica de EverGreen, as\u00ed como diferentes piezas de comunicaci\u00f3n y materiales promocionales que conectan lo corporativo con lo humano, lo estrat\u00e9gico con lo visual.<\/p>

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width__sticky_enabled=\"on|desktop\" background__sticky_enabled=\"on|desktop\" background_color__sticky=\"#f4f4f4\" background_enable_color__sticky=\"on\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"\u00bfQu\u00e9 trabajos hemos realizado para Andamur?\" use_icon=\"on\" font_icon=\"Z||divi||400\" icon_color=\"#ffffff\" image_icon_background_color=\"#919191\" icon_placement=\"left\" image_icon_width=\"36px\" content_max_width=\"979px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"36px\" image_icon_width_phone=\"48px\" image_icon_width_last_edited=\"on|phone\" content_max_width_tablet=\"\" content_max_width_phone=\"\" content_max_width_last_edited=\"on|desktop\" admin_label=\"Anuncio\" _builder_version=\"4.24.3\" _module_preset=\"default\" header_level=\"h3\" header_font=\"||||||||\" header_font_size=\"38px\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_tablet=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_phone=\"25px|25px|25px|25px|false|false\" image_icon_custom_padding_last_edited=\"on|phone\" text_orientation=\"center\" custom_margin=\"||12px|||\" custom_margin_tablet=\"\" custom_margin_phone=\"12px||12px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"8px|||||\" hover_enabled=\"0\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|desktop\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image_tablet=\"\" border_width_all_image_phone=\"\" border_width_all_image_last_edited=\"on|phone\" icon_font_size=\"36px\" use_circle=\"on\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#919191\" image_icon_background_color__sticky=\"#919191\" sticky_enabled=\"0\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" horizontal_offset=\"0px\" module_alignment=\"center\" custom_margin=\"-50px|0px||0px|false|false\" custom_padding=\"||||false|false\" custom_padding_tablet=\"|35px|||false|false\" custom_padding_phone=\"|0px||0px|false|true\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||0px|false|false\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-28px||||\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p>

Branding<\/h2>

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Redes Sociales<\/h2>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||0px|false|false\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-28px||||\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p>

Publicidad<\/h2>

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Branding - Logotipo<\/h1>

Creamos el logotipo de Andamur EverGreen como una extensi\u00f3n coherente de la marca principal, pero con una personalidad propia alineada al compromiso medioambiental de la empresa.<\/span><\/p>

Buscamos un equilibrio entre solidez corporativa y sensibilidad ecol\u00f3gica, con un lenguaje visual m\u00e1s org\u00e1nico, colores suaves y una tipograf\u00eda cercana pero profesional.
El resultado es una marca que respira sostenibilidad sin perder su origen.<\/p>

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Branding - Dise\u00f1o gr\u00e1fico<\/h1>

A partir del logotipo, desarrollamos el universo visual de EverGreen: paleta crom\u00e1tica, estilos de composici\u00f3n y recursos gr\u00e1ficos para m\u00faltiples soportes.
Todo el sistema est\u00e1 pensado para comunicar con claridad y coherencia, manteniendo una est\u00e9tica limpia, accesible y adaptable tanto a materiales internos como a piezas de difusi\u00f3n.
Este lenguaje gr\u00e1fico se convirti\u00f3 en la base para los contenidos de redes sociales, presentaciones de equipo, se\u00f1al\u00e9tica interna y materiales promocionales, transmitiendo una identidad s\u00f3lida, clara y en sinton\u00eda con los valores sostenibles de la marca.<\/p>

Redes sociales - Dise\u00f1o de contenidos<\/h1>

Traducimos el lenguaje visual de Andamur EverGreen a un formato \u00e1gil, informativo y adaptable para redes sociales.
Dise\u00f1amos una serie de piezas gr\u00e1ficas que comunican con claridad los principales logros y acciones sostenibles de la marca: desde la obtenci\u00f3n de sellos medioambientales hasta la implementaci\u00f3n de energ\u00edas renovables o la alineaci\u00f3n con los Objetivos de Desarrollo Sostenible.
El enfoque gr\u00e1fico mezcla im\u00e1genes naturales con trazos institucionales, para que cada publicaci\u00f3n funcione como un recordatorio visual del impacto positivo que puede tener una empresa cuando la sostenibilidad es parte de su estrategia, no solo de su discurso.<\/span>\u00a0<\/span><\/p>

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Publicidad - Tarjetones y Ruleta RSC<\/h1>

Para la presentaci\u00f3n del manual de RSC 2019\u20132020 de Andamur, dise\u00f1amos una serie de piezas promocionales pensadas para activar la participaci\u00f3n del equipo y hacer tangible el compromiso de la empresa con los Objetivos de Desarrollo Sostenible.
Creamos una ruleta interactiva, tarjetas individuales y una torre de bloques a gran escala, cada elemento representando un ODS, para generar una experiencia visual, l\u00fadica y educativa.
El dise\u00f1o se cuid\u00f3 al detalle, combinando el lenguaje gr\u00e1fico de la marca con una puesta en escena accesible y din\u00e1mica que ayudara a interiorizar los valores del informe de sostenibilidad sin caer en lo corporativo.
Una campa\u00f1a pensada para conectar, visibilizar y, sobre todo, implicar a los trabajadores en los valores medioambientales de Andamur.<\/p>

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