{"id":11762,"date":"2025-06-20T10:59:43","date_gmt":"2025-06-20T10:59:43","guid":{"rendered":"https:\/\/otroconcepto.com\/?post_type=project&p=11762"},"modified":"2025-06-23T08:26:18","modified_gmt":"2025-06-23T08:26:18","slug":"infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition","status":"publish","type":"project","link":"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/","title":{"rendered":"Infol\u00ednea Alhama \u2013 Visual and functional adjustments for their digital transition"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Secci\u00f3n” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” custom_padding=”4px||0px||false|false” custom_padding_tablet=”4px||0px||false|false” custom_padding_phone=”4px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Fila” _builder_version=”4.24.3″ _module_preset=”default” width=”100%” max_width=”2560px” custom_padding=”0px||0px||false|true” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”Columna” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#ffffff” custom_padding=”27px||67px||false|false” custom_padding_tablet=”100px||100px||true|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”53px” custom_margin=”17px|||||” custom_padding=”|70px||70px|false|true” custom_padding_tablet=”” custom_padding_phone=”|30px||30px|false|true” custom_padding_last_edited=”on|phone” header_font_size_tablet=”45px” header_font_size_phone=”40px” header_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Infol\u00ednea Alhama<\/h1>\n
\n

We guided the local newspaper through its definitive transition into the digital world after 30 years of history.<\/h3>\n<\/blockquote>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.9em” header_font=”Montserrat|||on|||||” header_text_color=”#000000″ header_font_size=”45px” header_4_font=”Montserrat||||||||” header_4_text_color=”#000000″ header_4_font_size=”27px” custom_margin=”-43px|||||” custom_padding=”59px|70px||70px|false|true” custom_padding_tablet=”” custom_padding_phone=”54px|30px||30px|false|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]Infol\u00ednea Alhama<\/strong> is an independent publication that has been covering current affairs in Alhama de Murcia for three decades.
In 2025, to mark its 30th anniversary and the closure of its print edition, the team entrusted us with a series of strategic and visual actions to consolidate its digital presence and strengthen its brand identity.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ admin_label=”Columna” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#009ae2″ background_enable_image=”off” background_size=”contain” custom_padding=”35px||69px||false|false” custom_padding_tablet=”363px||363px||true|false” custom_padding_phone=”33px||33px||true|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_image src=”https:\/\/otroconcepto.com\/wp-content\/uploads\/2025\/06\/logo-web-intro.png” title_text=”logo-web-intro” align=”center” _builder_version=”4.24.3″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|tablet” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|tablet” width=”66%” max_width_last_edited=”off|desktop” custom_margin=”0px||||false|false” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” admin_label=”Secci\u00f3n” _builder_version=”4.16″ _module_preset=”default” background_color=”#f4f4f4″ z_index=”114″ max_width=”100%” module_alignment=”center” custom_margin=”-73px|||||” custom_padding=”0px||0px||true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”17%” sticky_position_tablet=”none” sticky_position_phone=”none” sticky_position_last_edited=”on|phone” global_colors_info=”{}” width__sticky_enabled=”on|desktop” background__sticky_enabled=”on|desktop” background_color__sticky=”#f4f4f4″ background_enable_color__sticky=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”\u00bfQu\u00e9 trabajos hemos realizado para Infol\u00ednea?” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#ffffff” image_icon_background_color=”#919191″ icon_placement=”left” image_icon_width=”36px” content_max_width=”979px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” image_icon_width_tablet=”36px” image_icon_width_phone=”48px” image_icon_width_last_edited=”on|phone” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|desktop” admin_label=”Anuncio” _builder_version=”4.24.3″ _module_preset=”default” header_level=”h3″ header_font=”||||||||” header_font_size=”38px” image_icon_custom_padding=”8px|8px|8px|8px|false|false” image_icon_custom_padding_tablet=”8px|8px|8px|8px|false|false” image_icon_custom_padding_phone=”25px|25px|25px|25px|false|false” image_icon_custom_padding_last_edited=”on|phone” text_orientation=”center” custom_margin=”||12px|||” custom_margin_tablet=”” custom_margin_phone=”12px||12px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”8px|||||” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|phone” icon_font_size=”36px” use_circle=”on” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#919191″ image_icon_background_color__sticky=”#919191″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” horizontal_offset=”0px” module_alignment=”center” custom_margin=”-50px|0px||0px|false|false” custom_padding=”||||false|false” custom_padding_tablet=”|35px|||false|false” custom_padding_phone=”|0px||0px|false|true” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||0px|false|false” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ header_text_color=”#ffffff” header_2_font=”||||||||” header_2_font_size=”29px” header_3_font=”Montserrat||||||||” header_3_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” height=”42px” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”|-28px||||” custom_padding=”10px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}” overflow-x__hover_enabled=”on|desktop” overflow-y__hover_enabled=”on|desktop” overflow-x__hover=”visible” overflow-y__hover=”visible” background_color__hover=”rgba(0,0,0,0)” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]<\/p>\n

Branding<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||0px|false|false” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ header_text_color=”#ffffff” header_2_font=”||||||||” header_2_font_size=”29px” header_3_font=”Montserrat||||||||” header_3_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” height=”42px” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”|-28px||||” custom_padding=”10px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}” overflow-x__hover_enabled=”on|desktop” overflow-y__hover_enabled=”on|desktop” overflow-x__hover=”visible” overflow-y__hover=”visible” background_color__hover=”rgba(0,0,0,0)” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]<\/p>\n

Social media<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||0px|false|false” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ header_text_color=”#ffffff” header_2_font=”||||||||” header_2_font_size=”29px” header_3_font=”Montserrat||||||||” header_3_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” height=”42px” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”|-28px||||” custom_padding=”10px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}” overflow-x__hover_enabled=”on|desktop” overflow-y__hover_enabled=”on|desktop” overflow-x__hover=”visible” overflow-y__hover=”visible” background_color__hover=”rgba(0,0,0,0)” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]<\/p>\n

Training<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||0px|false|false” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ header_text_color=”#ffffff” header_2_font=”||||||||” header_2_font_size=”29px” header_3_font=”Montserrat||||||||” header_3_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” height=”42px” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”|-28px||||” custom_padding=”10px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}” overflow-x__hover_enabled=”on|desktop” overflow-y__hover_enabled=”on|desktop” overflow-x__hover=”visible” overflow-y__hover=”visible” background_color__hover=”rgba(0,0,0,0)” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]<\/p>\n

Web design<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” width=”92%” max_width=”92%” module_alignment=”center” custom_margin=”1px||1px||true|false” custom_margin_tablet=”30px||30px||true|false” custom_margin_phone=”2px||2px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”25px||4px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”2560px” custom_margin=”-26px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”||||||||” text_font_size=”28px” text_line_height=”1.8em” header_font_size=”40px” header_2_font=”Montserrat||||||||” header_2_font_size=”42px” header_2_line_height=”1.7em” text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”30px” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”45px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Branding \u2013 Logo Evolution<\/h1>\n

We updated Infol\u00ednea\u2019s logo on the occasion of its 30th anniversary. The redesign preserves the original essence while improving readability, simplicity, and digital adaptability.
The new symbol maintains recognizability, but now breathes better on screen, feels more contemporary, and adapts smoothly to social media, websites, and promotional formats.<\/p>\n

[\/et_pb_text][dss_masonry_gallery images=”11739,11741″ columns=”2″ columns_tablet=”2″ columns_phone=”1″ columns_last_edited=”on|phone” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” width=”92%” max_width=”92%” module_alignment=”center” custom_margin=”1px||1px||true|false” custom_margin_tablet=”30px||30px||true|false” custom_margin_phone=”2px||2px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”25px||4px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”2560px” custom_margin=”-26px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”||||||||” text_font_size=”28px” text_line_height=”1.8em” header_font_size=”40px” header_2_font=”Montserrat||||||||” header_2_font_size=”42px” header_2_line_height=”1.7em” hover_enabled=”0″ text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”30px” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”45px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Social Media \u2013 Post Templates<\/h1>\n

We designed a set of editable Canva templates to support the daily publication of news, opinions, and events.
The goal was to provide the team with visual tools that are consistent, clear, and aligned with their editorial style\u2014while ensuring agility and autonomy.
The design preserves the newspaper\u2019s identity and allows headlines to stand out instantly with a clean yet recognizable graphic language.<\/p>\n

Social Media \u2013 Highlight Covers<\/strong><\/h1>\n

We created a series of custom icons to organize Instagram Highlights in line with Infol\u00ednea\u2019s visual identity.
Each icon represents a key category\u2014from sports to social events or special campaigns\u2014helping to maintain clear, visually structured, and professional navigation.<\/p>\n

Training \u2013 Canva<\/h1>\n

We delivered a practical training session so that the Infol\u00ednea team could edit and adapt the templates directly using Canva.
The aim was to empower them to update their posts with agility and consistency, without requiring prior design knowledge.
The session covered editing text, changing images, using brand colors, and creating templates for different content types.<\/p>\n

[\/et_pb_text][dss_masonry_gallery images=”11743,11745,11747″ columns=”3″ columns_tablet=”3″ columns_phone=”1″ columns_last_edited=”on|phone” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” width=”92%” max_width=”92%” module_alignment=”center” custom_margin=”1px||1px||true|false” custom_margin_tablet=”30px||30px||true|false” custom_margin_phone=”2px||2px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”25px||4px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”2560px” custom_margin=”-26px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”||||||||” text_font_size=”28px” text_line_height=”1.8em” header_font_size=”40px” header_2_font=”Montserrat||||||||” header_2_font_size=”42px” header_2_line_height=”1.7em” hover_enabled=”0″ text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”30px” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”45px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Web Design \u2013 Ad Layout Optimization<\/strong><\/h1>\n

We were asked to intervene on Infol\u00ednea\u2019s website (originally designed by GconDigital<\/a>) to improve the placement and visibility of advertising spaces.
We redesigned the visual hierarchy of the banner section and implemented technical adjustments to ensure smoother integration with editorial content across different screen types.
The result is a cleaner, more organized browsing experience that enhances readability in relation to ad banners.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/infolinea.es\/” button_text=”Visit website” button_alignment=”center” _builder_version=”4.24.3″ _module_preset=”default” custom_button=”on” button_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][dss_masonry_gallery images=”11749,11751″ columns=”2″ columns_tablet=”2″ columns_phone=”1″ columns_last_edited=”on|phone” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Infol\u00ednea Alhama We guided the local newspaper through its definitive transition into the digital world after 30 years of history. Infol\u00ednea Alhama is an independent publication that has been covering current affairs in Alhama de Murcia for three decades.In 2025, to mark its 30th anniversary and the closure of its print edition, the team entrusted […]<\/p>\n","protected":false},"author":1,"featured_media":11729,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" admin_label=\"Secci\u00f3n\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"4px||0px||false|false\" custom_padding_tablet=\"4px||0px||false|false\" custom_padding_phone=\"4px||0px||false|false\" animation_style=\"fade\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" make_equal=\"on\" admin_label=\"Fila\" _builder_version=\"4.24.3\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_padding=\"0px||0px||false|true\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"#ffffff\" custom_padding=\"27px||67px||false|false\" custom_padding_tablet=\"100px||100px||true|false\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\" _module_preset=\"default\" header_font=\"|||on|||||\" header_text_color=\"#000000\" header_font_size=\"53px\" custom_margin=\"17px|||||\" custom_padding=\"|70px||70px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" hover_enabled=\"0\" header_font_size_tablet=\"45px\" header_font_size_phone=\"40px\" header_font_size_last_edited=\"on|tablet\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

Infol\u00ednea Alhama<\/h1>

We guided the local newspaper through its definitive transition into the digital world after 30 years of history.<\/h3><\/blockquote>

[\/et_pb_text][et_pb_text _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"||||||||\" text_text_color=\"#000000\" text_font_size=\"28px\" text_line_height=\"1.9em\" header_font=\"Montserrat|||on|||||\" header_text_color=\"#000000\" header_font_size=\"45px\" header_4_font=\"Montserrat||||||||\" header_4_text_color=\"#000000\" header_4_font_size=\"27px\" custom_margin=\"-43px|||||\" custom_padding=\"59px|70px||70px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"54px|30px||30px|false|true\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p>

Infol\u00ednea Alhama<\/strong> is an independent publication that has been covering current affairs in Alhama de Murcia for three decades.
In 2025, to mark its 30th anniversary and the closure of its print edition, the team entrusted us with a series of strategic and visual actions to consolidate its digital presence and strengthen its brand identity.<\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" admin_label=\"Columna\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"#009ae2\" background_enable_image=\"off\" background_size=\"contain\" custom_padding=\"35px||69px||false|false\" custom_padding_tablet=\"363px||363px||true|false\" custom_padding_phone=\"33px||33px||true|false\" custom_padding_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2025\/06\/logo-web-intro.png\" title_text=\"logo-web-intro\" align=\"center\" _builder_version=\"4.24.3\" _module_preset=\"default\" transform_scale_tablet=\"\" transform_scale_phone=\"\" transform_scale_last_edited=\"on|desktop\" transform_translate_tablet=\"0px|0px\" transform_translate_phone=\"0px|0px\" transform_translate_last_edited=\"on|tablet\" transform_translate_linked=\"off\" transform_rotate_tablet=\"\" transform_rotate_phone=\"\" transform_rotate_last_edited=\"on|desktop\" transform_skew_tablet=\"\" transform_skew_phone=\"\" transform_skew_last_edited=\"on|desktop\" transform_origin_tablet=\"\" transform_origin_phone=\"\" transform_origin_last_edited=\"on|desktop\" transform_styles_last_edited=\"on|tablet\" width=\"66%\" max_width_last_edited=\"off|desktop\" custom_margin=\"0px||||false|false\" transform_styles_tablet=\"\" transform_styles_phone=\"\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"on|off|off\" admin_label=\"Secci\u00f3n\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#f4f4f4\" z_index=\"114\" max_width=\"100%\" module_alignment=\"center\" custom_margin=\"-73px|||||\" custom_padding=\"0px||0px||true|false\" animation_style=\"slide\" animation_direction=\"left\" animation_intensity_slide=\"17%\" sticky_position_tablet=\"none\" sticky_position_phone=\"none\" sticky_position_last_edited=\"on|phone\" global_colors_info=\"{}\" width__sticky_enabled=\"on|desktop\" background__sticky_enabled=\"on|desktop\" background_color__sticky=\"#f4f4f4\" background_enable_color__sticky=\"on\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"\u00bfQu\u00e9 trabajos hemos realizado para Infol\u00ednea?\" use_icon=\"on\" font_icon=\"Z||divi||400\" icon_color=\"#ffffff\" image_icon_background_color=\"#919191\" icon_placement=\"left\" image_icon_width=\"36px\" content_max_width=\"979px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"36px\" image_icon_width_phone=\"48px\" image_icon_width_last_edited=\"on|phone\" content_max_width_tablet=\"\" content_max_width_phone=\"\" content_max_width_last_edited=\"on|desktop\" admin_label=\"Anuncio\" _builder_version=\"4.24.3\" _module_preset=\"default\" header_level=\"h3\" header_font=\"||||||||\" header_font_size=\"38px\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_tablet=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_phone=\"25px|25px|25px|25px|false|false\" image_icon_custom_padding_last_edited=\"on|phone\" text_orientation=\"center\" custom_margin=\"||12px|||\" custom_margin_tablet=\"\" custom_margin_phone=\"12px||12px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"8px|||||\" hover_enabled=\"0\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|desktop\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image_tablet=\"\" border_width_all_image_phone=\"\" border_width_all_image_last_edited=\"on|phone\" icon_font_size=\"36px\" use_circle=\"on\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#919191\" image_icon_background_color__sticky=\"#919191\" sticky_enabled=\"0\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" use_custom_gutter=\"on\" gutter_width=\"2\" custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" horizontal_offset=\"0px\" module_alignment=\"center\" custom_margin=\"-50px|0px||0px|false|false\" custom_padding=\"||||false|false\" custom_padding_tablet=\"|35px|||false|false\" custom_padding_phone=\"|0px||0px|false|true\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||0px|false|false\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-28px||||\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p>

Branding<\/h2>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||0px|false|false\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-28px||||\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p>

Social media<\/h2>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||0px|false|false\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-28px||||\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p>

Training<\/h2>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||0px|false|false\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-28px||||\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p>

Web design<\/h2>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"1px||1px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"25px||4px|||\" animation_style=\"fade\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_font_size=\"40px\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p>

Branding \u2013 Logo Evolution<\/h1>

We updated Infol\u00ednea\u2019s logo on the occasion of its 30th anniversary. The redesign preserves the original essence while improving readability, simplicity, and digital adaptability.
The new symbol maintains recognizability, but now breathes better on screen, feels more contemporary, and adapts smoothly to social media, websites, and promotional formats.<\/p>

[\/et_pb_text][dss_masonry_gallery images=\"11739,11741\" columns=\"2\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|phone\" _builder_version=\"4.24.3\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"1px||1px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"25px||4px|||\" animation_style=\"fade\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_font_size=\"40px\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p>

Social Media \u2013 Post Templates<\/h1>

We designed a set of editable Canva templates to support the daily publication of news, opinions, and events.
The goal was to provide the team with visual tools that are consistent, clear, and aligned with their editorial style\u2014while ensuring agility and autonomy.
The design preserves the newspaper\u2019s identity and allows headlines to stand out instantly with a clean yet recognizable graphic language.<\/p>

Redes sociales - Historias destacadas<\/h1>

Dise\u00f1amos una serie de iconos personalizados para organizar las historias destacadas en Instagram, alineados con la identidad visual de Infol\u00ednea.<\/p>

Cada icono representa una categor\u00eda clave del medio -desde deportes hasta eventos sociales o campa\u00f1as especiales- y ayuda a mantener una navegaci\u00f3n clara, visualmente ordenada y profesional.<\/p>

Formaci\u00f3n - Canva<\/h1>

Impartimos una formaci\u00f3n pr\u00e1ctica para que el equipo de Infol\u00ednea pudiera editar y adaptar las plantillas directamente con la herramienta Canva. El objetivo fue dotarlos de autonom\u00eda para actualizar sus publicaciones con agilidad y coherencia, sin necesidad de conocimientos de dise\u00f1o previos. La sesi\u00f3n incluy\u00f3 la edici\u00f3n de textos, cambios de imagen, uso de los colores de marca y creaci\u00f3n de plantillas seg\u00fan tipos de contenido.<\/p>

[\/et_pb_text][dss_masonry_gallery images=\"11743,11745,11747\" columns=\"3\" columns_tablet=\"3\" columns_phone=\"1\" columns_last_edited=\"on|phone\" _builder_version=\"4.24.3\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"1px||1px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"25px||4px|||\" animation_style=\"fade\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_font_size=\"40px\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" hover_enabled=\"0\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

Dise\u00f1o web - Ajuste publicidad<\/h1>

Se nos solicit\u00f3 intervenir en la web de Infol\u00ednea, que fue dise\u00f1ada por GconDigital<\/a>, para mejorar la disposici\u00f3n y visibilidad de los espacios publicitarios.<\/p>

Redise\u00f1amos la jerarqu\u00eda visual de la secci\u00f3n de banners y realizamos ajustes t\u00e9cnicos para asegurar una integraci\u00f3n m\u00e1s fluida con el contenido editorial en los diferentes tipos de pantallas.<\/p>

El resultado es una experiencia de navegaci\u00f3n m\u00e1s limpia y ordenada, que mejore la legibilidad respecto a los banners publicitarios.<\/p>

[\/et_pb_text][et_pb_button button_url=\"https:\/\/infolinea.es\/\" button_text=\"Ver web\" button_alignment=\"center\" _builder_version=\"4.24.3\" _module_preset=\"default\" custom_button=\"on\" button_text_color=\"#000000\" global_colors_info=\"{}\"][\/et_pb_button][dss_masonry_gallery images=\"11749,11751\" columns=\"2\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|phone\" _builder_version=\"4.24.3\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-11762","project","type-project","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nInfol\u00ednea Alhama \u2013 Visual and functional adjustments for their digital transition - OtroConcepto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infol\u00ednea Alhama \u2013 Visual and functional adjustments for their digital transition - OtroConcepto\" \/>\n<meta property=\"og:description\" content=\"FARMACIA EL CRUCE Website and Online Store for a Pharmacy When La Farmacia Del Cruce approached Otro Concepto, it was with the need to develop their website.The online store service came later.Web Website Design \u2013 Online Store According to Article 2 of Royal Decree 1416\/1994, dated June 25, which regulates the advertising of medicines for […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/\" \/>\n<meta property=\"og:site_name\" content=\"OtroConcepto\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T08:26:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2025\/06\/logo-web-cuadrado.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/\",\"url\":\"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/\",\"name\":\"Infol\u00ednea Alhama \u2013 Visual and functional adjustments for their digital transition - OtroConcepto\",\"isPartOf\":{\"@id\":\"https:\/\/otroconcepto.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2025\/06\/logo-web-cuadrado.jpg\",\"datePublished\":\"2025-06-20T10:59:43+00:00\",\"dateModified\":\"2025-06-23T08:26:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/#primaryimage\",\"url\":\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2025\/06\/logo-web-cuadrado.jpg\",\"contentUrl\":\"https:\/\/otroconcepto.com\/wp-content\/uploads\/2025\/06\/logo-web-cuadrado.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/otroconcepto.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proyectos\",\"item\":\"https:\/\/otroconcepto.com\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Infol\u00ednea Alhama \u2013 Visual and functional adjustments for their digital transition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/otroconcepto.com\/#website\",\"url\":\"https:\/\/otroconcepto.com\/\",\"name\":\"OtroConcepto\",\"description\":\"En OtroConcepto.com dise\u00f1amos y creamos tu marca. Trabajamos para que crezcas.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/otroconcepto.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Infol\u00ednea Alhama \u2013 Visual and functional adjustments for their digital transition - OtroConcepto","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/","og_locale":"en_US","og_type":"article","og_title":"Infol\u00ednea Alhama \u2013 Visual and functional adjustments for their digital transition - OtroConcepto","og_description":"FARMACIA EL CRUCE Website and Online Store for a Pharmacy When La Farmacia Del Cruce approached Otro Concepto, it was with the need to develop their website.The online store service came later.Web Website Design \u2013 Online Store According to Article 2 of Royal Decree 1416\/1994, dated June 25, which regulates the advertising of medicines for […]","og_url":"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/","og_site_name":"OtroConcepto","article_modified_time":"2025-06-23T08:26:18+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/otroconcepto.com\/wp-content\/uploads\/2025\/06\/logo-web-cuadrado.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/","url":"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/","name":"Infol\u00ednea Alhama \u2013 Visual and functional adjustments for their digital transition - OtroConcepto","isPartOf":{"@id":"https:\/\/otroconcepto.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/#primaryimage"},"image":{"@id":"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/#primaryimage"},"thumbnailUrl":"https:\/\/otroconcepto.com\/wp-content\/uploads\/2025\/06\/logo-web-cuadrado.jpg","datePublished":"2025-06-20T10:59:43+00:00","dateModified":"2025-06-23T08:26:18+00:00","breadcrumb":{"@id":"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/#primaryimage","url":"https:\/\/otroconcepto.com\/wp-content\/uploads\/2025\/06\/logo-web-cuadrado.jpg","contentUrl":"https:\/\/otroconcepto.com\/wp-content\/uploads\/2025\/06\/logo-web-cuadrado.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/otroconcepto.com\/en\/project\/infolinea-alhama-visual-and-functional-adjustments-for-their-digital-transition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/otroconcepto.com\/en\/"},{"@type":"ListItem","position":2,"name":"Proyectos","item":"https:\/\/otroconcepto.com\/project\/"},{"@type":"ListItem","position":3,"name":"Infol\u00ednea Alhama \u2013 Visual and functional adjustments for their digital transition"}]},{"@type":"WebSite","@id":"https:\/\/otroconcepto.com\/#website","url":"https:\/\/otroconcepto.com\/","name":"OtroConcepto","description":"En OtroConcepto.com dise\u00f1amos y creamos tu marca. Trabajamos para que crezcas.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/otroconcepto.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project\/11762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/comments?post=11762"}],"version-history":[{"count":3,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project\/11762\/revisions"}],"predecessor-version":[{"id":11766,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project\/11762\/revisions\/11766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/media\/11729"}],"wp:attachment":[{"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/media?parent=11762"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project_category?post=11762"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/otroconcepto.com\/en\/wp-json\/wp\/v2\/project_tag?post=11762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}