{"id":11623,"date":"2023-09-28T11:39:52","date_gmt":"2023-09-28T11:39:52","guid":{"rendered":"https:\/\/otroconcepto.com\/?post_type=project&p=11623"},"modified":"2025-05-26T13:00:42","modified_gmt":"2025-05-26T13:00:42","slug":"farmacia-el-cruce-website-and-online-store-for-a-pharmacy","status":"publish","type":"project","link":"https:\/\/otroconcepto.com\/en\/project\/farmacia-el-cruce-website-and-online-store-for-a-pharmacy\/","title":{"rendered":"FARMACIA EL CRUCE \u2013 Website and Online Store for a Pharmacy"},"content":{"rendered":"

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FARMACIA EL CRUCE<\/h1>\n
\n

Website and Online Store for a Pharmacy<\/h3>\n<\/blockquote>\n

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When La Farmacia Del Cruce approached Otro Concepto, it was with the need to develop their website.
The online store service came later.<\/p>\n

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image_icon_background_color__sticky_enabled=”#919191″ image_icon_background_color__sticky=”#919191″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” horizontal_offset=”0px” module_alignment=”center” custom_margin=”-57px||||false|false” custom_margin_tablet=”-57px||||false|false” 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Web<\/h2>\n

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Website Design \u2013 Online Store<\/h2>\n

According to Article 2 of Royal Decree 1416\/1994, dated June 25, which regulates the advertising of medicines for human use, all elements related to the advertising of a medicine must follow strict general requirements that make it difficult to sell medications online\u2014even as samples.<\/p>\n

Given this limitation, the decision was made to offer other types of products through the online store, such as hygiene items, creams, or cosmetics.<\/p>\n

A distinctive element we incorporated into this service\u2014unlike previous projects\u2014was the integration of \u201cUnycop,\u201d a pharmacy management software. By connecting this software to the online store (WooCommerce), we ensured that the physical and digital stores operate in sync. In other words, whenever the pharmacy adds a new product to its physical store, it is also reflected in the online store.<\/p>\n

Additionally, we worked to make sure that the online store’s products could be easily found via Google Shopping, free of charge.<\/p>\n

 <\/p>\n

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FARMACIA EL CRUCE Website and Online Store for a Pharmacy When La Farmacia Del Cruce approached Otro Concepto, it was with the need to develop their website.The online store service came later.Web Website Design \u2013 Online Store According to Article 2 of Royal Decree 1416\/1994, dated June 25, which regulates the advertising of medicines for […]<\/p>\n","protected":false},"author":1,"featured_media":8854,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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FARMACIA EL CRUCE<\/h1>

Web y tienda online para farmacia<\/h3><\/blockquote>

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Cuando La Farmacia Del Cruce llega a Otro Concepto, lo hace con la necesidad de hacer su p\u00e1gina web. El servicio de tienda online lleg\u00f3 despu\u00e9s.<\/p>

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header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-9px||||\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p>

Web<\/h2>

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Dise\u00f1o web - Tienda Online<\/h2>

Seg\u00fan el Art\u00edculo 2 del Real Decreto 1416\/1994, de 25 de junio, por el que se regula la publicad de los medicamentos de uso humano, todos los elementos de la publicidad de un medicamento deben seguir unos rigurosos requisitos generales que dificulta la venta de f\u00e1rmacos por internet e incluso su muestra.<\/p>

Dado este h\u00e1ndicap, se toma la decisi\u00f3n de mostrar otro tipo de productos a la venta a trav\u00e9s de la tienda online como pueden ser productos de higiene, cremas o maquillaje.<\/p>

Un elemento distintivo que incorporamos en este servicio, diferente a los realizados con anterioridad, es la implementaci\u00f3n de un \u201cUnycop\u201d, un software de gesti\u00f3n de farmacias. Al unir este software a la tienda online (woocommerce), conseguimos que la realidad de la tienda f\u00edsica y la digital vayan al un\u00edsono. Esto es, si la farmacia decide incorporar un producto nuevo en su tienda f\u00edsica, tambi\u00e9n se ve reflejado en su tienda online.<\/p>

Junto a esto, trabajamos para que los productos de la tienda online puedan encontrarse con facilidad a trav\u00e9s de Google Shopping de manera gratuita.<\/p>

\u00a0<\/p>

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