{"id":11617,"date":"2023-09-28T12:44:58","date_gmt":"2023-09-28T12:44:58","guid":{"rendered":"https:\/\/otroconcepto.com\/?post_type=project&p=11617"},"modified":"2025-05-26T12:45:57","modified_gmt":"2025-05-26T12:45:57","slug":"maria-polo-branding-for-a-technical-architect","status":"publish","type":"project","link":"https:\/\/otroconcepto.com\/en\/project\/maria-polo-branding-for-a-technical-architect\/","title":{"rendered":"MARIA POLO \u2013 Branding for a Technical Architect"},"content":{"rendered":"

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MARIA POLO<\/h1>\n
\n

Branding for a Technical Architect<\/h3>\n<\/blockquote>\n

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Mar\u00eda Polo is a technical architect and designer from the Region of Murcia who needed branding to start her independent career under her own name.<\/p>\n

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admin_label=”Secci\u00f3n” _builder_version=”4.16″ _module_preset=”default” background_color=”#f4f4f4″ z_index=”114″ max_width=”100%” module_alignment=”center” custom_padding=”0px||0px||true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”17%” sticky_position_tablet=”none” sticky_position_phone=”none” sticky_position_last_edited=”on|phone” global_colors_info=”{}” width__sticky_enabled=”on|desktop” background__sticky_enabled=”on|desktop” background_color__sticky=”#f4f4f4″ background_enable_color__sticky=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”What work have we done for Mar\u00eda Polo?” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#ffffff” image_icon_background_color=”#919191″ icon_placement=”left” image_icon_width=”36px” content_max_width=”979px” icon_placement_tablet=”” 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Branding<\/h2>\n

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Branding – Logo design<\/h2>\n

Inspired by her meticulous, detail-oriented, and methodical personality, we designed a logo using patterns reminiscent of traditional encaustic tiles, reflecting both a mathematical mindset and an artistic sensibility.<\/p>\n

We developed three different icons to be used interchangeably, paired with a typeface that balances technical precision with a sense of approachability.<\/p>\n

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Branding – Graphic Design<\/h2>\n

For the design of her business cards, we focused on her visual identity. We created three different patterns based on each of the icons and incorporated them as design elements on kraft paper to convey a sense of warmth and connection to nature.<\/p>\n

In the same way, we used these patterns across other materials, such as her client record sheets.<\/p>\n

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MARIA POLO Branding for a Technical Architect Mar\u00eda Polo is a technical architect and designer from the Region of Murcia who needed branding to start her independent career under her own name.Branding Branding – Logo design Inspired by her meticulous, detail-oriented, and methodical personality, we designed a logo using patterns reminiscent of traditional encaustic tiles, […]<\/p>\n","protected":false},"author":1,"featured_media":8853,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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MARIA POLO<\/h1>

Branding para arquitecta t\u00e9cnica<\/h3><\/blockquote>

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Mar\u00eda Polo es una arquitecta t\u00e9cnica y dise\u00f1adora de la Regi\u00f3n de Murcia que necesitaba un branding para iniciar su camino independiente y bajo su nombre.<\/p>

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Polo?\" use_icon=\"on\" font_icon=\"Z||divi||400\" icon_color=\"#ffffff\" image_icon_background_color=\"#919191\" icon_placement=\"left\" image_icon_width=\"36px\" content_max_width=\"979px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"36px\" image_icon_width_phone=\"48px\" image_icon_width_last_edited=\"on|phone\" content_max_width_tablet=\"\" content_max_width_phone=\"\" content_max_width_last_edited=\"on|desktop\" admin_label=\"Anuncio\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_level=\"h3\" header_font=\"Montserrat||||||||\" header_font_size=\"38px\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_tablet=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_phone=\"25px|25px|25px|25px|false|false\" image_icon_custom_padding_last_edited=\"on|phone\" text_orientation=\"center\" custom_margin=\"||12px|||\" custom_margin_tablet=\"\" 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text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-9px||||\" custom_padding=\"10px||||false|false\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\"]<\/p>

Branding<\/h2>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"1px||1px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"25px||4px|||\" animation_style=\"fade\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p>

Branding - Logotipo<\/h2>

Inspir\u00e1ndonos en su personalidad meticulosa, detallista y met\u00f3dica, dise\u00f1amos un logotipo con patrones que imitasen a los azulejos hidr\u00e1ulicos antiguos, reflejando esa parte matem\u00e1tica y a la vez est\u00e9tica y art\u00edstica.<\/p>

Elaboramos tres iconos diferentes para poder ser empleados indistintamente junto con una tipograf\u00eda que encuentra el equilibrio entre lo t\u00e9cnico y lo cercano.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dss_masonry_gallery images=\"10867,10869,10871,10873,10875\" title_in_lightbox=\"on\" columns=\"5\" gutter=\"100\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.24.3\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"92%\" max_width=\"92%\" module_alignment=\"center\" custom_margin=\"1px||1px||true|false\" custom_margin_tablet=\"30px||30px||true|false\" custom_margin_phone=\"2px||2px||true|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"25px||4px|||\" animation_style=\"fade\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" custom_margin=\"-26px|auto||auto||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_font_size=\"28px\" text_line_height=\"1.8em\" header_2_font=\"Montserrat||||||||\" header_2_font_size=\"42px\" header_2_line_height=\"1.7em\" custom_margin=\"||-21px|||\" text_font_size_tablet=\"24px\" text_font_size_phone=\"20px\" text_font_size_last_edited=\"on|tablet\" header_font_size_tablet=\"30px\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|tablet\" header_2_font_size_tablet=\"45px\" header_2_font_size_phone=\"\" header_2_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p>

Branding - Dise\u00f1o gr\u00e1fico<\/h2>

En el dise\u00f1o de sus tarjetas nos centramos en su imagen gr\u00e1fica. Creamos tres patrones diferentes con cada uno de los iconos y los incorporamos como elementos del dise\u00f1o en soportes de papel craft para que transmitiera cercan\u00eda y naturaleza.<\/p>

Del mismo modo empleamos los patrones en otros soportes como son por ejemplo sus fichas de trabajo para registrar a sus clientes.<\/p>

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