{"id":10728,"date":"2025-02-20T11:05:50","date_gmt":"2025-02-20T11:05:50","guid":{"rendered":"https:\/\/otroconcepto.com\/?post_type=project&p=10728"},"modified":"2025-05-26T12:17:42","modified_gmt":"2025-05-26T12:17:42","slug":"plaza-rooms-branding-and-web-design-for-accommodations","status":"publish","type":"project","link":"https:\/\/otroconcepto.com\/en\/project\/plaza-rooms-branding-and-web-design-for-accommodations\/","title":{"rendered":"PLAZA ROOMS \u2013 Branding and Web Design for Accommodations"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Secci\u00f3n” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||0px|||” animation_style=”fade” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Fila” _builder_version=”4.24.3″ _module_preset=”default” width=”100%” max_width=”2560px” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”Columna” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#ffffff” custom_padding=”127px||75px||false|false” custom_padding_tablet=”100px||100px||true|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” header_font=”Apfelgrotezk Bold|||on|||||” header_text_color=”#000000″ header_font_size=”53px” custom_margin=”57px|||||” custom_padding=”|70px||70px|false|true” custom_padding_tablet=”” custom_padding_phone=”|30px||30px|false|true” custom_padding_last_edited=”on|phone” header_font_size_tablet=”45px” header_font_size_phone=”40px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

PLAZA ROOMS<\/h1>\n
\n

Branding <\/span>and <\/span>web <\/span>design <\/span>for <\/span>accommodations<\/span><\/h3>\n<\/blockquote>\n

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Have <\/span>you <\/span>ever <\/span>stayed <\/span>in <\/span>Totana? <\/span>PLAZA <\/span>ROOMS <\/span>offers <\/span>13 <\/span>rooms <\/span>with <\/span>4 <\/span>unique <\/span>styles <\/span>right <\/span>in <\/span>the <\/span>city <\/span>center.<\/span>
Exquisitely <\/span>decorated, <\/span>the <\/span>design <\/span>blends <\/span>modernity <\/span>and <\/span>exclusivity <\/span>with <\/span>comfort <\/span>and <\/span>functionality.<\/span><\/p>\n

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custom_margin_phone=”-57px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|true” custom_padding_tablet=”|35px|||false|false” custom_padding_phone=”|0px||0px|false|true” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”|||0px|false|false” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ header_text_color=”#ffffff” header_2_font=”ApfelGrotezk Regular||||||||” header_2_font_size=”29px” header_3_font=”Montserrat||||||||” header_3_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” height=”42px” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”|-9px||||” custom_padding=”10px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}” overflow-x__hover_enabled=”on|desktop” overflow-y__hover_enabled=”on|desktop” overflow-x__hover=”visible” overflow-y__hover=”visible” background_color__hover=”rgba(0,0,0,0)” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]<\/p>\n

Branding<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”|||0px|false|false” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.3″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ header_text_color=”#ffffff” header_2_font=”ApfelGrotezk Regular||||||||” header_2_font_size=”29px” header_3_font=”Montserrat||||||||” header_3_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” height=”42px” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”|-9px||||” custom_padding=”10px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}” overflow-x__hover_enabled=”on|desktop” overflow-y__hover_enabled=”on|desktop” overflow-x__hover=”visible” overflow-y__hover=”visible” background_color__hover=”rgba(0,0,0,0)” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]<\/p>\n

Web design<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” width=”92%” max_width=”92%” module_alignment=”center” custom_margin=”1px||1px||true|false” custom_margin_tablet=”30px||30px||true|false” custom_margin_phone=”2px||2px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”25px||4px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”2560px” custom_margin=”-26px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”ApfelGrotezk Regular||||||||” text_font_size=”28px” text_line_height=”1.8em” header_2_font=”ApfelGrotezk Regular||||||||” header_2_font_size=”42px” header_2_line_height=”1.7em” text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”30px” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”45px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Branding – Logo <\/span>Design<\/span><\/h2>\n

For <\/span>this <\/span>establishment, <\/span>we <\/span>created <\/span>a <\/span>visual <\/span>identity <\/span>aligned <\/span>with <\/span>its <\/span>architectural <\/span>and <\/span>interior <\/span>design <\/span>style: <\/span>modern <\/span>and <\/span>minimalist.<\/span>
Drawing <\/span>from <\/span>the <\/span>colors <\/span>used <\/span>in <\/span>the <\/span>space, <\/span>we <\/span>defined <\/span>three <\/span>hues <\/span>that <\/span>reflect <\/span>the <\/span>brand\u2019s <\/span>unique <\/span>identity:<\/span><\/p>\n

    \n
  • \n

    Greenish <\/span>aquamarine<\/span><\/strong> (<\/span>calm, <\/span>tranquility, <\/span>mental <\/span>clarity)<\/span><\/p>\n<\/li>\n

  • \n

    Light <\/span>suede<\/span><\/strong> (<\/span>warmth, <\/span>comfort, <\/span>nature)<\/span><\/p>\n<\/li>\n

  • \n

    Wolf <\/span>gray<\/span><\/strong> (<\/span>sophistication, <\/span>neutrality, <\/span>intelligence)<\/span><\/p>\n<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dss_masonry_gallery images=”10825,10831,10829,10827″ title_in_lightbox=”on” gutter=”100″ use_overlay=”off” columns_tablet=”2″ columns_phone=”1″ columns_last_edited=”on|tablet” _builder_version=”4.24.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” width=”92%” max_width=”92%” module_alignment=”center” custom_margin=”1px||1px||true|false” custom_margin_tablet=”30px||30px||true|false” custom_margin_phone=”2px||2px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”25px||4px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”2560px” custom_margin=”-26px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”ApfelGrotezk Regular||||||||” text_font_size=”28px” text_line_height=”1.8em” header_2_font=”ApfelGrotezk Regular||||||||” header_2_font_size=”42px” header_2_line_height=”1.7em” custom_margin=”||-21px|||” text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”30px” header_font_size_phone=”” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”45px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

    Web <\/span>Design<\/span><\/h2>\n

    We <\/span>developed <\/span>a <\/span>simple <\/span>one-<\/span>page <\/span>website <\/span>that <\/span>maintains <\/span>the <\/span>visual <\/span>aesthetic <\/span>of <\/span>the <\/span>brand.<\/span>
    It\u2019s <\/span>easy <\/span>to <\/span>use <\/span>and <\/span>effective <\/span>in <\/span>delivering <\/span>the <\/span>most <\/span>important <\/span>information <\/span>to <\/span>users, <\/span>highlighting <\/span>the <\/span>brand\u2019s <\/span>strengths <\/span>and <\/span>simplifying <\/span>room <\/span>reservations.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/hotelplazatotana.com\/” button_text=”Check website” button_alignment=”center” _builder_version=”4.24.3″ _module_preset=”default” custom_button=”on” button_text_color=”#000000″ button_border_radius=”42px” global_colors_info=”{}”][\/et_pb_button][dss_masonry_gallery images=”10833,10835″ title_in_lightbox=”on” columns=”2″ gutter=”100″ use_overlay=”off” columns_tablet=”2″ columns_phone=”1″ columns_last_edited=”on|tablet” _builder_version=”4.24.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    PLAZA ROOMS Branding and web design for accommodations Have you ever stayed in Totana? PLAZA ROOMS offers 13 rooms with 4 unique styles right in the city center.Exquisitely decorated, the design blends modernity and exclusivity with comfort and functionality.Branding Web designBranding – Logo Design For this establishment, we created a visual identity aligned with its […]<\/p>\n","protected":false},"author":1,"featured_media":10579,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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    PLAZA ROOMS<\/h1>

    Branding y dise\u00f1o web para alojamientos.<\/h3><\/blockquote>

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    \u00bfTe has alojado alguna vez en Totana? PLAZA ROOMS pone a tu disposici\u00f3n 13 habitaciones con 4 estilos \u00fanicos en el centro de la ciudad.\u00a0 Exquisitamente decorado fusiona modernidad y exclusividad, con comodidad y funcionalidad.<\/p>

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icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"36px\" image_icon_width_phone=\"48px\" image_icon_width_last_edited=\"on|phone\" content_max_width_tablet=\"\" content_max_width_phone=\"\" content_max_width_last_edited=\"on|desktop\" admin_label=\"Anuncio\" _builder_version=\"4.24.3\" _module_preset=\"default\" header_level=\"h3\" header_font=\"Apfelgrotezk Bold||||||||\" header_font_size=\"38px\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_tablet=\"8px|8px|8px|8px|false|false\" image_icon_custom_padding_phone=\"25px|25px|25px|25px|false|false\" image_icon_custom_padding_last_edited=\"on|phone\" text_orientation=\"center\" custom_margin=\"||12px|||\" custom_margin_tablet=\"\" custom_margin_phone=\"12px||12px||false|false\" custom_margin_last_edited=\"on|phone\" hover_enabled=\"0\" header_font_size_tablet=\"\" header_font_size_phone=\"\" 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header_2_font=\"ApfelGrotezk Regular||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-9px||||\" custom_padding=\"10px||||false|false\" hover_enabled=\"0\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\" sticky_enabled=\"0\"]<\/p>

    Branding<\/h2>

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"|||0px|false|false\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.24.3\" _module_preset=\"default\" text_font=\"Montserrat||||||||\" text_text_color=\"#000000\" header_text_color=\"#ffffff\" header_2_font=\"ApfelGrotezk Regular||||||||\" header_2_font_size=\"29px\" header_3_font=\"Montserrat||||||||\" header_3_text_color=\"#ffffff\" background_color=\"rgba(0,0,0,0)\" height=\"42px\" overflow-x=\"hidden\" overflow-y=\"hidden\" custom_margin=\"|-9px||||\" custom_padding=\"10px||||false|false\" hover_enabled=\"0\" module_alignment_tablet=\"\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" global_colors_info=\"{}\" overflow-x__hover_enabled=\"on|desktop\" overflow-y__hover_enabled=\"on|desktop\" overflow-x__hover=\"visible\" overflow-y__hover=\"visible\" background_color__hover=\"rgba(0,0,0,0)\" background_enable_color__hover=\"on\" background__hover_enabled=\"on|hover\" sticky_enabled=\"0\"]<\/p>

    Dise\u00f1o web<\/h2>

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    Branding - Logotipo<\/h2>

    Para este establecimiento desarrollamos una imagen acorde a su propio estilo arquitect\u00f3nico y dise\u00f1o interior: moderno y minimalista. Bas\u00e1ndonos en los colores empleados en el local, concretamos 3 que forman la idiosincrasia de la identidad de esta marca: Agua marina verdoso (calma, tranquilidad, claridad mental), Gamuza claro (calidez, comodidad, naturaleza) y Gris lobo (Sofisticaci\u00f3n, neutralidad e inteligencia)<\/p>

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    Dise\u00f1o Web<\/h2>

    Creamos una web sencilla al estilo one-page que mantiene la est\u00e9tica de su imagen de marca. F\u00e1cil y usable para transmitir la informaci\u00f3n m\u00e1s importante que debe llegar al usuario, destacando sus puntos fuertes y facilitando la reserva de sus habitaciones.<\/p>

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"100%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_text=\"Ver web\" _builder_version=\"4.24.3\" _module_preset=\"default\" button_alignment=\"center\" hover_enabled=\"0\" sticky_enabled=\"0\" button_url=\"https:\/\/hotelplazatotana.com\/\" custom_button=\"on\" button_text_color=\"#000000\" button_border_radius=\"42px\"][\/et_pb_button][dss_masonry_gallery images=\"10570,10572\" title_in_lightbox=\"on\" columns=\"2\" gutter=\"100\" use_overlay=\"off\" columns_tablet=\"2\" columns_phone=\"1\" columns_last_edited=\"on|tablet\" _builder_version=\"4.24.3\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dss_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"project_category":[238,190,239,204],"project_tag":[],"class_list":["post-10728","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-en","project_category-branding","project_category-web-en","project_category-web"],"yoast_head":"\nBranding and Web Design for Plaza Rooms in Totana | OtroConcepto<\/title>\n<meta name=\"description\" content=\"We created the branding and one-page website for Plaza Rooms, a modern accommodation in Totana. 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